Strategic Planning Associate – Upstream Marketing, Pelvic Health (Onsite)

Minneapolis, MN (Hybrid)

$80K/yr – $120K/yrMid Level2+ years expFull time

Posted 6 days ago

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Job Summary

Own and shape Pelvic Health strategic planning by turning market insight into action across analytics, ROI measurement, and cross-functional collaboration.

  • Lead market analysis and competitive intelligence to inform PH strategy
  • Quantify marketing ROI and make recommendations for future campaigns
  • Align marketing portfolio priorities with PH strategy through cross-functional collaboration

Job Description

Responsibilities

  • Conducting analysis to identify and quantify headwinds and tailwinds impacting the urology and gynecology business landscape and determining how these forces could impact Medtronic’s business interests.
  • Quantifying the impact of Medtronic marketing activities (inclusive of commercial campaigns and medical education) to calculate metrics such as return on investment and using those metrics to make recommendations for future marketing activities.
  • Preparing presentations and supporting materials to align Pelvic Health marketing leaders with the marketing strategy, supporting core team phase reviews, and the annual PH strategic planning process.
  • Building deep expertise in current and adjacent disease states relevant to male and female pelvic health as well as therapies related to the Pelvic Health Operating Unit’s core technologies.
  • Understanding the direct and indirect competitive landscape which may include accessing the threat of newly generated clinical evidence data, recent technological advancements, and changing market dynamics which could impact the PH performance and growth.
  • Generating opportunity assessments for business development activities.
  • Identifying areas for operational excellence and process improvement within the PH marketing team to drive efficiency and consistency.
  • Analyzing and summarizing key customer needs through: Voice of Customer (VOC) and Voice of Business (VOB) research which may include passive engagement with current and potential customers, and internal stakeholders via advisory boards, industry conferences, one-on-one engagements, and third-party market research.
  • Developing relationships with internal sales personnel to understand their perspectives, their needs and their ideas to inform PH strategy and program requirements.

Requirements

  • Bachelor's Degree
  • Minimum of 2 years of relevant experience, or advanced degree with 0 years of experience.

Preferred

  • Strong analytical and quantitative capabilities including proficiency with Microsoft Excel, Power BI and other quant-based systems.
  • Bachelor’s degree in Marketing, Business Administration, Economics, Health Care Management, Finance or a related field; Master’s in Business Administration or Master’s in Health Administration is a plus.
  • Experience in consulting, medical device or healthcare adjacent industry.
  • Leadership or project management experience and ability to work with cross-functional teams.
  • Strategy and business development experience including portfolio and product planning.
  • Experience interfacing with health care providers both individually and in working group settings.

Benefits

  • Medtronic offers a competitive Salary and flexible Benefits Package
  • Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , Simple Steps (global well-being program).
  • Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
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Medtronic

3.8 Glassdoor

A global healthcare technology leader — boldly attacking the most challenging health problems facing humanity with innovations that transform lives.

Founded in 1949
Minneapolis, MN, US
96K employees (4,084 in marketing)
71% recommend to a friend
57% CEO approval

Traffic Signals

Monthly Visitors
2.1M
Monthly Google Ads Budget
$209.4K
Traffic Source Mix
Search
45.1%
Direct
45.1%
Referral
7.2%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~100.6K

Marketing Team

Marketing Team Size
3,226 (3% of company)
Median Career Experience
19 years
Median Tenure
11.3 years
Marketing Roles Posted (Last 30 Days)
15

Funding

Total Funding
$18.2B
Last Raise
$1.8B
Post IPO Debt, 6 months ago

Funding History

  • Sep 2025
    Post IPO Debt • $1.8B
  • May 2024
    Post IPO Debt • $3.2B
  • Mar 2023
    Post IPO Debt • $2B

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