Strategic Marketing Manager, Industries at Cushman & Wakefield | Chicago, IL | $94K/yr – $110K/yr

Cushman & Wakefield

Strategic Marketing Manager, Industries

Chicago, IL (Unknown)

$94K/yr – $110K/yrMid Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own end-to-end marketing for CRE service lines, aligning strategy with senior leaders and research to drive revenue, client engagement, and differentiated client messaging.

Growth ownership: lead strategy, creative direction, and delivery across campaigns and BD materials.
Audience & messaging: tailor client-facing messaging for prospects, clients, and internal stakeholders.
Insights to action: translate market trends into compelling narratives and sales enablement.

Job Description

Lead marketing strategy development and execution for assigned service lines, working directly with senior brokers, business leaders, and marketing leadership to support revenue growth, client engagement, and brand positioning.
Serve as a trusted strategic advisor to business stakeholders, translating business objectives into integrated marketing and business development strategies.
Own end-to-end execution of marketing initiatives, including planning, creative direction, project management, and delivery, ensuring timelines, quality standards, and business objectives are met.
Develop sales enablement and business development materials autonomously, including pitch materials, capabilities decks, proposals, thought leadership, and client-facing content.
Partner closely with Research to translate market insights, trends, and data into compelling narratives and differentiated client messaging.
Collaborate with Marketing COEs (design, public relations, digital, content, etc.) to deliver integrated, omni-channel marketing programs such as reports, campaigns, web content, and presentations.
Craft clear, persuasive messaging tailored to distinct audiences, including clients, prospects, and internal stakeholders.
Proactively identify marketing and business development opportunities, recommending innovative approaches that reflect market dynamics and client needs.
Ensure brand consistency and quality control across all marketing and communications deliverables, applying global standards and best practices.
Measure and optimize performance by defining KPIs, evaluating impact, and adjusting strategies to maximize return on marketing investment.

Cushman & Wakefield

3.7 Glassdoor

As a global commercial real estate services leader with 52,000 professionals worldwide, we will never settle for the world that’s been built, but relentlessly drive it forward for our clients, colleagues and communities. #BetterNeverSettles

Founded in 1917

Chicago, Illinois, USA

46K employees (1,394 in marketing)

www.cushmanwakefield.com

71% recommend to a friend

81% CEO approval