Responsibilities

• Drive marketing strategy, positioning, messaging, and go-to-market execution in the K12 market.
• Lead cross-functional collaboration to ensure products and communications resonate with librarians and K12 decision-makers.
• Bridge customer understanding with marketing programs to drive awareness, engagement, revenue growth, and retention.
• Develop and implement comprehensive marketing strategies for K12 to drive growth and loyalty.
• Align marketing plans with company goals, market trends, and customer needs with business leadership.
• Shape product roadmaps with product management based on insights.
• Lead positioning and GTM for key products and brand initiatives in partnership with Product.
• Champion a unified brand while tailoring campaigns to each ICP/target persona.
• Collaborate with Product, Corporate Marketing, Demand Gen, Sales, and Customer Success for cohesive storytelling.
• Own and respond to marketing inquiries and prepare action-oriented presentations on plans and outcomes.

Requirements

• 10+ years of progressive marketing leadership, ideally in K12 education, publishing, libraries, or related sectors.
• Proven success managing strategic marketing across multiple customer segments.
• Strong understanding of library systems, educators, literacy trends, and book buying workflows.
• Ability to translate insights into actionable marketing strategies with measurable results.
• Successful track record launching new products and growing brand presence.
• Strong project management skills and ability to manage multiple stakeholders while delivering results.
• Excellent communication and collaboration skills with influence across levels.
• Thrives in a fast-paced, evolving environment with intellectual curiosity.
• Strong analytical skills to leverage data for actionable strategies.
• Passion for reading, learning, and the library community.

Preferred

• eCommerce experience is highly desired but not required.
• Experience in product marketing is highly desired but not required.