Strategic Institutional Initiatives Communications Specialist at The University of Georgia | Athens, GA | $48K/yr – $55K/yr

The University of Georgia

Strategic Institutional Initiatives Communications Specialist

Athens, GA (On-site)

$48K/yr – $55K/yrMid Level2+ years expFull time

Posted 3 months ago

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Job Summary

Own the district’s external storytelling and coordinated comms program, aligning MarComm and campus partners to drive visibility and strategic initiatives.

Own strategic communications and audience storytelling for the Innovation District across university channels and events.
Oversee digital channels and annual events in collaboration with the events manager to amplify key initiatives.
Regularly analyze metrics and adjust the strategy to improve reach, engagement, and alignment with university priorities.

Job Description

Responsibilities

Act as the primary liaison between the Innovation District and MarComm, ensuring collaboration and alignment of shared priorities.
Develop and maintain a strategic and effective communication plan for UGA’s Innovation District in line with the university’s strategic priorities.
Develop story ideas, conduct interviews with faculty, staff and stakeholders, and write high-quality content to elevate the Innovation District through compelling storytelling.
Oversee the Innovation District’s digital communications, managing official associated social media channels, calendar and websites.
Coordinate social media posts with UGA’s central accounts for greater visibility and impact.
Maintain and update content to ensure accuracy, relevance, and consistency with the institution’s brand and messaging.
Develop, design and review presentations, newsletters, publications, infographics and talking points to inform and market to Innovation District stakeholders.
Regularly analyze communication metrics to inform and refine overall strategy.
Work with an event manager to plan and implement annual events for the Innovation District.
Collaborate with MarComm editorial, creative and digital media staff to strengthen communications and storytelling about key initiatives.

Requirements

Bachelor’s degree in a related field or equivalent and 2 years of professional experience
Minimum of 2 years of relevant professional experience
Excellent writing, editing, and proofreading ability for technical and non-technical audiences
Proficiency in Microsoft 365
Familiarity with AP Style
Strong interpersonal and organizational skills
Ability to manage multiple projects under tight deadlines
Experience in designing graphics, presentations and event collateral
Strong understanding of digital marketing campaigns and analytics
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva

Preferred

Experience in designing graphics, presentations and event collateral
Proficiency in Adobe Creative Suite (InDesign, Illustrator, Photoshop) and Canva
Familiarity with project management systems, such as Asana
Familiarity with higher education
Excellent writing, editing, and proofreading ability for technical and non-technical audiences
Strong interpersonal and organizational skills

Benefits

Retirement plan TRS or ORP
Benefits Eligible
Full/Part time Full Time

The University of Georgia

The University of Georgia, a land-grant and sea-grant university with state-wide commitments and responsibilities, is the state's flagship institution of higher education. It is also the state's oldest, most comprehensive and most diversified institution of higher education. Its motto, "to teach, to serve and to inquire into the nature of things," reflects the university's integral and unique role in the conservation and enhancement of the state's and nation's intellectual, cultural and environmental heritage.

Founded in 1977

Athens, Georgia, USA

17K employees (731 in marketing)

uga.edu