Responsibilities

• Collect, harmonize & review Marketing media data, build models, interpret results, and formulate key insights, charts, reports, for stakeholder presentations
• Provide strategic guidance and recommendations to Account Service and Clients based on data-driven insights. This includes (but not limited to) helping stakeholders understand their target audience, optimize marketing spend, and measure the impact of their efforts
• Champion analytics best practices-building clear, insight-driven presentations, automating KPI tracking, leading performance readouts, and aligning stakeholders across functions.
• Conduct full lifecycle of analytics projects (including pulling, manipulating, and exporting data) from Microsoft Power BI and other third-party data sources
• Deliver audience segmentation and cross-channel performance analysis to refine targeting and maximize marketing ROI.
• Work closely with the Agency and Client teams to continuously evolve and develop new ways of efficiently and effectively solving complex client business problems
• Maintain strong stakeholder relationships and ensure that their business needs are met by identifying new growth opportunities and proactively using software tool enhancements

Requirements

• 8+ years of work experience working as in a Business Analyst/Marketing Analyst Role
• Bachelor’s Degree with an Advanced Degree in Business/Marketing (e.g., Masters, MBA) highly preferred
• Advertising, Marketing, and/or aligned Industry experience is required
• Strong working knowledge of Microsoft PowerPoint, Power BI and Excel is a must.
• Ability to work with Client databases and integrate with Agency Marketing, Media performance metrics and client data.
• Experience developing and delivering presentations using insights derived from analytics to audiences that are not SME, storytelling around data and analytics to provide cohesive Agency POV.
• Ability to build and foster client relationships in the local markets and at the National MHQ level
• Experience using data to solve complex business questions and demonstrate an awareness of the broader business impacts that drive business solutions
• Experience collaborating with others to implement change initiatives.
• Able to represent the Agency at a very high strategic level.

Preferred

• Masters, MBA highly preferred