Responsibilities

• Build relationships with founders and technical teams, get hands-on with their products, and uncover stories and practical lessons other builders can apply to their own work.
• Own defined startup content campaigns from the first idea and creative brief through production, distribution, and measurement.
• Support co-marketing programs with startup customers and ecosystem partners, helping turn their work into stories that are valuable to both the featured company and the wider founder community.
• Write, create, and coordinate founder profiles, customer stories, practical guides, demos, and other content across social, email, events, partner channels, and founder communities.
• Partner with field and events teams to capture compelling ideas, conversations, and product moments, then turn them into content that reaches well beyond the room.
• Work with startup GTM, customer marketing, product marketing, social, and communications to make each story accurate, distinctive, and useful to its intended audience.
• Build clear briefs, editorial calendars, and repeatable workflows that help good ideas move quickly from discovery to publication.
• Define success, track performance, and use audience feedback and data to improve the stories, formats, and channels you pursue next.

Requirements

• Have 4+ years of experience in B2B, content, customer, or integrated marketing.
• Have worked with startup, founder, builder, or developer audiences and understand what earns their attention and trust.
• Can point to content campaigns or co-marketing programs you helped bring to life, explain your contribution, and show what you learned from the results.
• Take ownership of a defined project, make sound decisions with incomplete information, and keep work moving through ambiguity.
• Proactively identify and resolve blockers, flag risks early, and know when to ask for a decision, more context, or cross-functional support.
• Build strong relationships with founders, customers, and colleagues, and can bring people with different priorities together around a clear plan.
• Love the craft of storytelling. You ask good questions, notice the revealing detail, and can explain a technical idea clearly without losing what makes it interesting or accurate.
• Are deeply curious about technology and AI. You enjoy trying new products, understanding how they work, and talking with the people building them.