Responsibilities

• Lead and evolve Shield AI’s employer brand marketing strategy to attract high-caliber talent across technical, defense, and corporate functions
• Define target talent segments and craft differentiated messaging aligned to mission, product, and impact
• Shape and scale a compelling employer value proposition grounded in real employee stories and business priorities
• Define and lead Shield AI’s global employer brand social media strategy across platforms (e.g., LinkedIn, X, YouTube, Instagram, emerging channels), aligned to hiring priorities and talent segments
• Own the end-to-end social ecosystem—including channel positioning, content strategy, editorial planning, publishing, and performance optimization
• Build and scale a distinct, mission-driven social voice that differentiates Shield AI and resonates with technical and mission-oriented talent
• Partner with Communications and Brand teams to ensure alignment between corporate, product, and employer narratives while tailoring for talent audiences
• Establish and operationalize a content engine for social, including employee storytelling, behind-the-scenes content, and campaign amplification
• Launch and optimize paid + organic social programs to drive awareness, engagement, and candidate conversion
• Implement testing frameworks (creative, format, audience, platform) to continuously improve performance and inform channel investment strategy

Requirements

• Bachelor's degree in marketing, Communications, or a related field
• 8 years of experience in marketing, with a focus on employer brand, talent marketing, or digital marketing
• Proven track record of developing and executing marketing strategies that drive measurable results
• Strong analytical skills with experience using data to inform strategy and optimize performance
• Deep understanding of digital channels, social platforms, and content strategy

Preferred

• Experience in high-growth technology, AI, robotics, defense, or mission-driven environments
• Experience marketing to technical talent (e.g., software engineers, AI/ML, robotics)
• Strong storytelling instincts with the ability to translate complex technology and mission into compelling narratives
• Exceptional cross-functional leadership and influencing skills in matrixed organizations
• Experience building employer brand measurement frameworks and running multi-channel campaigns
• MBA or advanced degree a plus