Responsibilities

• Serve as the Staff Marketing Analytics Partner for Marketing/Growth, also supporting Sales and Customer Success, driving company-wide visibility across acquisition, revenue, and retention.
• Own marketing attribution end-to-end: design, build, and own the UTM tracking infrastructure, instrument and validate UTMs across the full path ( ad platform → session → signup → warehouse ), diagnose discrepancies and build trustworthy channel/campaign attribution that's easy to extend as marketing launches new channels (new sources/mediums, deeper UTM fields).
• Analyze full touchpoint distributions across the customer journey: quantify how touchpoints are spread and weighted, and determine how credit is assigned to each marketing channel (first-touch, last-touch, and multi-touch models) to show which channels truly drive conversions and where marketing should invest.
• Measure campaign performance from behavioral events (e.g., Amplitude conversions) and reconcile against Google Ads / Meta Ads platform numbers.
• Build and maintain executive-ready reporting that reconciles to company OKRs by acquisition channels.
• Define and standardize funnel metrics across acquisition → activation → conversion → retention , quantifying drop-offs and levers by segment and channel.
• Connect marketing spend and effort to outcomes using unit economics (LTV/CAC, payback, ROI) and communicate implications simply to executives.
• Design and evaluate experiments (A/B, plus holdouts/diff-in-diff when traffic is limited), maintain an experiment record with forecasted lift against OKRs , and partner with Product and Data to improve event taxonomy and tracking plans.
• Translate business questions into analytical frameworks and clear, actionable recommendations, actively driving the Marketing/Growth team forward through data and insights.

Requirements

• 6+ years in marketing/growth analytics, also supporting Sales or Customer Success, with cross-functional influence.
• Expert SQL on BigQuery ; reverse-ETL a strong plus; Hubspot campaign set up is a plus.
• Hands-on with paid-channel data (Google Ads, Meta/Facebook Ads), including UTM taxonomy design, campaign structure, and ad-platform reporting, and ingesting it into a warehouse (e.g., Fivetran/Stitch).
• Strong on funnel metrics, cohort analysis, segmentation, and A/B testing (including email).
• Experience with entity resolution / identity stitching , defining attribution windows , and building multi-touch / touchpoint credit and UTM/campaign attribution models .
• Working knowledge of CRM/marketing data models such as HubSpot, GA4, attribution platforms, and their limitations.
• Ability to translate business questions into analytical frameworks and clear, actionable recommendations.

Preferred

• reverse-ETL a strong plus.
• Hubspot campaign set up is a plus.
• Experience with Amplitude or similar behavioral analytics is a plus.

Benefits

• Equity. Share in what you help build.
• The team. Talented colleagues who push you and back you up.
• Room to grow. Coaching, resources, and development beyond the role you start in.
• Health coverage from day one. Medical, dental, and vision for you and your dependents. HSA/FSA options. Headspace Care+, gym discounts, and more.
• A real plan for your future. Life and disability coverage, plus a SIMPLE IRA with company match.
• Flexible vacation. Take the time you need. We trust you to manage it.
• 11 holidays a year, plus 3 recharge days.
• Ways to connect. Reimbursed weekly team lunches, game nights, and events. In-person and remote.
• Recognition. Recognize a peer with Sprees (redeemable for gift cards or donations). Nominate someone for a S.P.R.E.E Award with a potential spot bonus.
• The tools to do your best work. Business expense allowance and internet reimbursement.