Responsibilities

• Website Strategy & CRO: Lead the end-to-end refresh, maintenance, and evolution of the Cover Genius website and all global subdomains.
• Performance Optimization: Execute a rigorous A/B testing roadmap and iterate on messaging, CTA placement, and UI/UX to improve conversion.
• User Experience: Optimize for scroll and engagement, ensuring a seamless journey from landing page to lead capture.
• Technical Health: Partner with developers to ensure site speed, mobile responsiveness, and technical stability.
• SEO and GEO Strategy and Execution: Build and execute a strategy moving beyond keywords into GEO and AI overviews.
• Content Engine: Research, write, and produce high-impact top-of-funnel content, including blogs, guides, pillar pages, and landing pages.
• Video Integration: Champion short-form video content for social engagement and SEO/AIO reach.
• Reporting and Analytics: Own SEO and GEO, establish baselines, and create a growth strategy implemented site-wide.
• Social media and community management: Channel Mastery: Grow the Cover Genius brand on LinkedIn, Reddit, TrustRadius, and other channels.
• Engagement: Develop a distinct voice for platforms, measure success, and increase reach and engagement.
• Social Selling/Advocacy: Enable the broader team with content and strategies to amplify reach via employee advocacy.
• Analytics and inbound marketing: Full-Funnel Tracking: Own reporting for all organic inbound channels.
• Data-Driven Insights: Use Google Analytics, Hubspot, and Google Search Console for weekly/monthly insights on traffic, conversions, and sentiment.
• Attribution: Refine understanding of how organic content and social touchpoints contribute to the sales pipeline.

Requirements

• Experience: 6+ years in digital marketing, web management, or growth marketing in B2B SaaS, FinTech, or Insurtech.
• Web Proficiency: Experience with CMS (HubSpot, WordPress, Webflow) and solid UI/UX understanding.
• CRO Mindset: Proven track record of A/B tests with measurable lift (Optimizely, VWO, Hotjar).
• SEO/AI Savvy: Understanding of AI search and GEO tactics; readiness to experiment with GEO.
• Creative Execution: Strong copywriting to translate insurance concepts into engaging formats.
• Platform Knowledge: Native-level familiarity with LinkedIn and Reddit; experience with TrustRadius or G2.
• Analytical Rigor: Proficient in GA4, web tracking, Excel/Sheets; able to tell a leadership-facing story.

Preferred

• Resourceful Creativity
• Strategic Project Orchestration
• Resilient Communication
• Outcome-Oriented Tenacity

Benefits

• Flexible Work Environment – Hybrid model with in-office days and flexible start/finish times.
• Flexible PTO to support work-life balance.
• Employee Stock Options – Ownership for contributions to a world-class company.
• Collaborative culture with like-minded, passionate peers.
• CG Gives programs for philanthropy through recognition and rewards.
• Social Initiatives – engaged, values-driven environment.