Responsibilities

• Tradeshow Strategy & Planning
• Manage a portfolio of priority tradeshows, ensuring each event supports demand generation goals, regional priorities, and industry needs.
• Identify, evaluate, and recommend events based on standardized criteria, expected ROI, audience relevance, and competitive presence.
• Partner with Field Marketing, Sales, and Product teams to define goals, messaging, staffing needs, demos, and speaking opportunities.
• Event Execution & Logistics
• Lead end-to-end execution of all assigned tradeshows, including booth design and production, show services, AV, shipping, fabrication, warehousing, and on-site operations.
• Own vendor and agency relationships, negotiate contracts, manage estimates/POs, and ensure all deliverables meet brand and quality standards.
• Plan and execute on-site experiences such as meetings, executive engagements, customer activities, and ancillary events.
• Manage staff scheduling, briefing, on-site training, and run-of-show documentation to ensure operational excellence.
• Pre-, During-, And Post-Show Programs
• Partner with the Demand Gen team on pre-event goals, digital campaigns, and registration strategy.
• Oversee on-site lead capture, attendee flows, giveaway strategy, booth activations, and brand presence.
• Ensure timely post-event follow-up, including lead upload, reporting, and performance analysis.
• Measurement & Reporting
• Own event performance tracking, budget management, and reporting—including spend reconciliation, lead quality, and ROI.
• Recommend improvements, new opportunities, and ongoing portfolio optimization based on data and insights.

Requirements

• 7+ years of experience managing complex trade shows or large-scale B2B events, preferably in technology or SaaS
• Proven success managing multiple concurrent events and competing deadlines
• Strong project management skills with experience owning budgets, timelines, and cross-functional coordination
• Demonstrated ability to negotiate with and manage external vendors, agencies, show services, and venues
• Experience with booth design, fabrication, shipping logistics, show services, lead capture tools, and event technology platforms
• Analytical mindset with the ability to use data to inform event selection, forecasting, and ROI evaluation
• Comfortable traveling up to 40% (incl. occasional weekends/extended stays)
• Bachelor’s degree or equivalent experience

Benefits

• Verkada is committed to fostering a workplace environment that prioritizes the holistic health and wellbeing of our employees and their families by offering comprehensive wellness perks, benefits, and resources.
• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under at least one plan and 80% for family premiums under all plans
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) with annual employer contributions and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Fertility Stipend
• Wellness/fitness benefits
• Healthy lunches provided daily
• Commuter benefits