Sr. Strategist, Paid Search

Chicago, IL (On-site)

$67K/yr – $80K/yrSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end paid search campaigns across multiple platforms, ensuring rigorous QA, disciplined budgeting, and proactive optimization to drive client targets.

  • Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
  • Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
  • Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.

Job Description

Own end-to-end paid search campaigns across multiple platforms, ensuring rigorous QA, disciplined budgeting, and proactive optimization to drive client targets.

  • Structure & Creation: Build and launch comprehensive campaigns across search, Performance Max, Demand Gen and more, ensuring best-practice account structure, compelling ad copy, tailored keyword lists, and client-specific targeting strategies.
  • Deployment: Upload the campaigns to relevant platforms using tools like Google Editor, Google Ads, and Microsoft Ads.
  • Quality Control: Execute rigorous Quality Assurance (QA) on all campaigns before launch to guarantee accuracy and adherence to best practices.
  • Budgeting: Accurately forecast and pace monthly budgets to ensure spending aligns with client targets.
  • Routine Optimization: Manage the daily health of accounts through Search Query Report (SQR) analysis, negative keyword maintenance, bid adjustments, competitors monitoring, and A/B testing.
  • Auditing: Routinely check campaign settings and performance to ensure adherence to best practices.
  • Daily Monitoring: Consistently track performance metrics to ensure benchmarks are met.
  • Analysis and Reporting: Deliver campaign results reporting focused on providing actionable insights and proactive, forward-looking recommendations.
  • Assist the account lead with ad hoc requests from internal teams and the client.
  • Provide support in developing process documentation, Points of View (POVs), and sharing product updates.
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MERGE

MERGE is a marketing and technology agency built for the intersection of health and wellness. We help brands navigate complex consumer journeys and unlock growth through data-driven storytelling, AI-powered personalization, and bold creativity.Powered by human insight, creativity, and AI, we unite people and brands.Our expertise spans health and consumer brands, with demonstrated experience across industries including: Pharma and Medtech, Health Providers, Insurance, Health, Financial Services, Retail, Connected Living, and Food.We provide deep platform expertise and services in: Strategy, Creative, Public Relations, Experience, Performance Marketing, Media, and Platforms.Our success is best illustrated in our enduring client partnerships with marquee brands such as Abbott, Blue Cross Blue Shield, GE Healthcare, Supernus, American Express, T-Mobile, Coach, and Meta.With teams across offices in Atlanta, Boston, Chicago, Denver, Kansas City, Los Angeles, New York City, and Raleigh. MERGE’s culture embraces agility, ability, and humility to consistently deliver exceptional client results.Recruitment Fraud Alert Notice: Please be aware of potential fraud or scams by individuals, organizations, or websites falsely claiming to represent MERGE in recruitment activities. MERGE follows a well-defined recruitment process for all positions, which includes formal interviews before issuing any offers of employment. Importantly, we do not require any payments or fees from job applicants. Additionally, MERGE does not conduct interviews through texting platforms such as RingCentral. If you receive any suspicious emails claiming to recruit on behalf of MERGE, do not share personal information or make any payments. Qualified candidates should only apply to current openings directly through MERGE’s

Founded in 2018
Chicago, Illinois, USA
852 employees (246 in marketing)

Traffic Signals

Monthly Visitors
46.8K
Monthly Google Ads Budget
$18.6K
Traffic Source Mix
Search
39.5%
Direct
45.4%
Referral
9.1%
Social
4.5%
Paid
1.3%

Headcount Trend

Current headcount: ~857

Marketing Team

Marketing Team Size
130 (15% of company)
Median Career Experience
12 years
Median Tenure
3.5 years
Marketing Roles Posted (Last 30 Days)
4