Responsibilities

• Oversee the creative execution of short-form and long-form Marketing videos using a data-driven, test-and-learn approach across the entire project lifecycle, from ideation to testing and optimization.
• Conceptualize new angles, write scripts, oversee on-set execution, and supervise editors on final edits and deliveries to Media Buying team(s).
• Conduct documentary-style, on-camera interviews that elicit pithy compelling responses from brand “gurus” and customers (ie testimonials) and other on-camera talent.
• Work with videographers to gather video assets (i.e. Identify needed video cover, set-up locations and direct videographers to shoot b-roll).
• Analyze performance data, and use data to create incremental video optimizations that scale.
• Become specialized in at least one brand and/or multiple offers and own Storyteller’s creative contributions to those brands/offers.
• Informally mentor/manage a Junior Story Producer and improve their creative output.
• Own communications between Storytellers and external stakeholders regarding testing pipeline and prioritization for offers you own.
• Regularly report on brand/offers performance to ACD and/or CD.
• Owning creative deliveries on an offer including writing/optimizing VSL scripts.

Requirements

• Exceptional non-fiction storytelling skills
• Exceptional copywriting skills
• Mastery of on-set creative leadership
• Ability to formulate strategies on how to market health and wellness products in fresh, creative and different ways
• Deep understanding of digital mediums
• A highly creative self-starter who can work both independently and collaborate well with different teams
• Ability to work in a fast-paced and ever-changing environment
• Management and mentorship experience with evidence of success
• 5-7 years writing & directing in a visual medium
• Bachelor’s Degree in Writing, Film, or a related field (preferred)

Nice to Have

• Management experience (preferred)
• 8-10 years experience writing & directing in a visual medium, ideally with some advertising/marketing experience (preferred)
• Bachelor’s Degree in Writing, Film, or a related field (preferred)

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!