Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions at LinkedIn | New York, USA | $125K/yr – $195K/yr

Sr. Solutions Marketing Manager - LinkedIn Marketing Solutions

New York, USA (Hybrid)

$125K/yr – $195K/yrSenior Level7+ years expFull time

Posted 4 months ago

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Job Summary

Drive end-to-end GTM and multi-channel marketing for top product solutions at LinkedIn LMS.

Drive strategic GTM campaigns across channels for our highest priority product solutions.
Must-have: 7+ years in product/integrated marketing or multi-channel campaigns.
Standout: Cross-functional leadership with executives, agencies, and cross-marketing activations.

Job Description

Responsibilities

Lead the strategic build and execution of end-to-end GTM and multi-channel marketing campaigns for our highest priority product solutions
Develop clear, on-brand messaging and positioning for our solutions that provides the foundation of product marketing for outbound communication via multiple channels - e.g. event programming, digital campaigns, thought leadership, PR and content marketing
Build foundational narratives and playbooks at the solution-level that simplifies our product suite into consolidated frameworks that when stacked, solve key outcomes for our customers
Partner with executive leadership, cross-functional stakeholders and production agencies to develop tentpole event keynotes and activations, including NewFronts and Cannes
Partner with research and PM/PMM teams to develop customer research and/or harness insights and data to articulate the reasons to believe in our advertising solutions for our audiences
Collaborate with Sales to identify needs that will help enable the field team and grow the business, inclusive of competitive narratives, and sales content (1 to many)
Be the voice and guide the strategy for any XFN or cross-marketing activations that involve priority product stories
Create programming and keynotes for marquis events that further our product messaging in market with key audiences

Requirements

7+ years total work experience
5+ years experience in a Product marketing, Integrated Marketing or Content Marketing role OR similar experience building multi-channel campaigns to launch products and product stories
BA/BS degree or equivalent experience

Preferred

Experience working in a cross-functional capacity (product, marketing, sales, insights, agencies etc.) within a fast-paced, changing environment
You bring a unique blend of creativity, strategic problem-solving, and a passion for data-driven results
Proven experience developing business cases and creating effective go-to-market strategies.
Ability to effectively engage and collaborate with cross-functional teams to lead a unified project plan
Skilled in analyzing diverse data sources (e.g., platform analytics, research findings, customer interviews) to distinguish key insights and craft compelling narrative
Outstanding interpersonal, collaboration, communication (oral and written), and presentation skills
Experience working at an Ad Tech, Agency or Media Publisher
Demonstrated success navigating and collaborating within complex, matrixed organizations
Experience working with external agencies for creative development
Excellent project management and organizational skills; proven ability to get projects done on tight timelines
Ability to successfully balance multiple competing priorities and manage complex workstreams while consistently delivering results

Founded in 2003, LinkedIn connects the world's professionals to make them more productive and successful. With more than 1 billion members worldwide, including executives from every Fortune 500 company, LinkedIn is the world's largest professional network. The company has a diversified business model with revenue coming from Talent Solutions, Marketing Solutions, Sales Solutions and Premium Subscriptions products. Headquartered in Silicon Valley, LinkedIn has offices across the globe..

Founded in 2016

Sunnyvale, CA, US

24K employees (3,633 in marketing)

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