Sr. Social Media Manager

Westminster, CO (Hybrid)

$115K/yr – $125K/yrSenior Level5+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social channel strategy and agency partnerships, scale an influencer/UGC program, and align cross functionally to drive brand storytelling and measurable impact across fitness gear and apparel.

  • Own agency partnerships end to end, with bi weekly status meetings and accountability for deliverables.
  • Lead and scale a UGC/Influencer program to boost brand awareness and customer acquisition.
  • Coordinate cross functional storytelling with brand, partnerships, events, and global/commercial teams to land launches and activations.

Job Description

  • Lead our Sr. Social Media Content Creator and agency partner to drive excellence across social media channels with execution, accountability, and a consistent brand presence.
  • Shape strategy and content calendar management and own the agency relationship day to day.
  • Launch and scale a UGC/Influencer program to grow brand awareness, customer acquisition, and authentic content creation.
  • Own the external agency relationship day to day through active management; bi-weekly status meetings; ensuring accountability against all deliverables.
  • Support community engagement alongside the agency: drive activity in the DMs, respond to partnership inquiries, and engage with consumers on and off owned channels.
  • Manage the social content calendar with ICUC and the Sr. Social Content Creator ensuring all key launch dates, brand moments, and content pillars are hit throughout the year.
  • Focus primarily on REP equipment while also supporting the apparel and Purist influencer programs.
  • Collaborate cross-functionally with the brand, partnerships, events, global and commercial teams to integrate and highlight key stories, launches, partners, and activations.
REP Fitness logo

REP Fitness

3.5 Glassdoor

See Job Openings: https://www.indeed.com/cmp/Rep-Fitness/jobsREP's mission is to enrich lives through sharing our passion for fitness. We do that by leading the way in innovation, customer service, and value.REP is a family-owned business, started in 2012 by two brothers with a love for fitness. The team has since grown, but the core values remain the same. As an INC 500 growth company, our triple-digit year over year growth has only been achieved through true start-up mentality and a passion for what we do.

Founded in 2012
Broomfield, Colorado, USA
158 employees (21 in marketing)
59% recommend to a friend

Traffic Signals

Monthly Visitors
1.6M
Monthly Google Ads Budget
$84K
Traffic Source Mix
Search
41.7%
Direct
46.7%
Referral
6.5%
Social
4.1%
Paid
0.9%

Headcount Trend

Current headcount: ~158

Marketing Team

Marketing Team Size
14 (9% of company)
Median Career Experience
11 years
Median Tenure
1.4 years
Marketing Roles Posted (Last 30 Days)
3

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