Sr. Social Media & Content Specialist, Beauty Category

Brea, CA (On-site)

$71K/yr – $82K/yrSenior Level3+ years expFull time

Posted 5 weeks ago

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Job Summary

Own social content creation and performance across beauty platforms, balancing content planning, video production, and influencer partnerships to hit reach and engagement KPIs.

  • Social content ownership: plan, create, and optimize beauty posts for Instagram and TikTok.
  • Influencer and affiliate collaboration: source partners and help manage programs to extend reach.
  • Trend-to-KPI work: translate trends into ideas and experiments aligned to business metrics.

Job Description

Responsibilities

  • Create high-quality beauty content for Instagram, TikTok, and other social media platforms
  • Manage day-to-day social media accounts, including content planning, posting, and community engagement
  • Edit and produce short-form video content for social media and paid advertising campaigns
  • Collaborate with influencers, proactively source and reach out to potential partners, and assist in managing affiliate programs.
  • Monitor social media performance and provide insights for optimization
  • Stay up-to-date with trends in beauty, social media, and content marketing

Requirements

  • A bachelor’s Degree in Marketing, Communications, or Digital Media is highly preferred.
  • 3+ years of professional experience in social media management, content creation, or digital marketing (Agency or In-house experience is a plus).
  • "Ability to work onsite ( M- F) to facilitate real-time collaboration and team engagement
  • Proven experience in social media management (Instagram, TikTok, etc.)
  • Strong video editing skills and ability to produce short-form content
  • Experience with beauty content creation is highly preferred
  • Knowledge or experience in influencer/affiliate marketing programs
  • Strong organizational and multitasking skills to handle multiple responsibilities
  • Ability to work in a fast-paced environment and take initiative
  • Ability to map content ideas back to business KPIs

Preferred

  • Cultural Passion: A deep, genuine passion for Asian culture and products, "in the know" regarding trending brands
  • Experience with beauty content creation is highly preferred
  • Knowledge or experience in influencer/affiliate marketing programs
  • Creative mindset with excellent attention to detail

Benefits

  • 401(k) matching
  • Health insurance
  • Vision insurance
  • Paid time off (PTO): vacation, sick, and holidays
  • On-site gym and game rooms
  • Employee discount
  • Coffee and snacks
Yami logo

Yami

3.4 Glassdoor

Founded in 2013, Yami’s mission is to bring the world closer for everyone to experience and enjoy. We make it easy to discover exciting flavors and trending products from across the pacific. Named Inc. Magazine’s fastest growing start-up on the ”Inc. 500 List.”, we’re committed to connecting people with authentic food, beauty, home, and wellness experiences through our e-commerce platform, iOS, and Android apps. Join us to unbox the best of Asia. Learn more at Yamibuy.com

Founded in 2013
Greater Los Angeles, California, USA
371 employees (55 in marketing)
54% recommend to a friend
48% CEO approval

Traffic Signals

Monthly Visitors
1.9M
Monthly Google Ads Budget
$13.4K
Traffic Source Mix
Search
35.1%
Direct
57.8%
Referral
4.5%
Social
1.8%
Paid
0.6%

Headcount Trend

Current headcount: ~371

Marketing Team

Marketing Team Size
34 (9% of company)
Median Career Experience
5.5 years
Median Tenure
2.8 years
Marketing Roles Posted (Last 30 Days)
3

Funding

Total Funding
$60M
Last Raise
$10M
Series B, 4 years ago

Funding History

  • Jul 2017
    Series A • $10M