Sr. Shopper Marketing Specialist

Oakland, CA (Remote)

$90K/yr – $110K/yrSenior Level5+ years expFull time

Posted 4 weeks ago

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Job Summary

Own omni channel shopper activation and execution across retailers, coordinating assets, budgets, and cross functional partners to drive awareness, trial and loyalty; you’ll own program tracking, vendor management, and performance reporting.

  • Growth Execution: Manage omnichannel activations, asset trafficking, retailer submissions, and calendar maintenance.
  • Operations & Governance: Track budgets, invoicing, and reconciliations while maintaining timely project timelines.
  • Partnerships & Analytics: Align with Sales and manage broker/vendor relationships to deliver actionable performance insights.

Job Description

Responsibilities

  • Collaborate with broader shopper marketing team to support execution of Shopper Marketing initiatives across a variety of retailers and channels, including Mass, Grocery, and Emerging Channels
  • Execute omnichannel shopper activations to generate awareness, trial and loyalty, including digital coupon and rewards programs, retailer marketing, content management, and more
  • Coordinate asset trafficking, releases, and retailer submissions to ensure timely and accurate execution
  • Manage multiple projects simultaneously while overseeing on-going timelines/workflow and execution of omni shopper marketing campaigns aligned with goals and objectives
  • Partner with brokers, distributors, vendors and agencies to ensure execution quality at retail
  • Partner with Sales to align shopper programming with key customer growth priorities
  • Maintain and update marketing calendars, trackers, recaps, and key documentation
  • Assist with invoicing, budget tracking, and reconciliation of expenses to actuals
  • Oversee vendor relationships related to program setup and program execution
  • Track and verify program performance, delivering reporting across key activations with trends, gaps, learnings and actionable recommendations

Requirements

  • 5+ years of experience within shopper marketing and/or retail marketing execution.
  • Strong communication and interpersonal skills, with the ability to convey information clearly and in a relatable manner
  • Highly organized with exceptional attention to detail and a commitment to accuracy across all workstreams
  • Ability to take initiative and work autonomously – you can run with something from beginning to end with limited oversight.
  • Works well with ambiguity and asks the right questions to get at the solution.
  • Proficient in Microsoft Office Suite (Excel, PowerPoint, Word, Outlook)

Preferred

  • Experience with team collaboration tools such as Slack and Teams preferred

Marketing Team

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