Sr Public Relations Specialist

Highland, CA (On-site)

Salary Not AvailableSenior Level4+ years expFull time

Posted 3 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Lead public relations campaigns and media relations to protect and advance brand priorities.

  • Own PR campaigns and activations aligned to organizational priorities.
  • Must-have: Four+ years in PR within corporate or agency settings.
  • Standout: Primary media liaison with crisis communication experience.

Job Description

Responsibilities

  • Develops and implements actions for public relations campaigns and activations that support organizational priorities, enhance brand reputation and engages key audiences across earned media channels, ensuring all content aligns with brand voice and messaging goals
  • Create compelling content and produce high-quality written materials including communications plans; press releases; media alerts, talking points and executive briefing materials tailored to diverse audiences and platforms
  • Collaborates cross-functionally with marketing teams, operational stakeholders, Tribal Government operations, and external partners to ensure alignment and consistency in messaging and outreach efforts
  • Serves as primary media liaison, cultivating relationships with journalists, influencers, and media outlets to secure positive coverage and manage inquiries
  • Supports crisis communication efforts, including rapid response messaging, media monitoring, and coordination with internal stakeholders during reputational risk scenarios
  • Performs other duties as assigned to support the efficient operation of the department

Requirements

  • Bachelor’s degree in Public Relations, Communications, Journalism, or a related field required
  • Minimum four (4) years of progressive experience in public relations within a corporate, agency, or centralized communications environment required
  • Related, relevant, and/or direct experience may be considered in lieu of minimum educational requirements

Preferred

  • Previous casino communications experience preferred
  • Aptitude test required to advance in the interview screening process
  • Strong analytical and problem-solving skills considered a plus
Yuhaaviatam of San Manuel Nation logo

Yuhaaviatam of San Manuel Nation

Yuhaaviatam of San Manuel Nation is a federally recognized Indian tribe located on the San Manuel Indian Reservation near Highland, California. The Tribe, formerly known as the San Manuel Band of Mission Indians, proudly reclaims their ancestral name —Yuhaaviatam (pronounced “yu-HAH-vee-ah-tahm”) — honoring the deep-rooted heritage and enduring legacy of their people. Exercising their inherent sovereign right to self-governance, Yuhaaviatam of San Manuel Nation is committed to providing essential services to their citizens by building infrastructure, maintaining civil services, and promoting social, economic, and cultural development. As the Indigenous people of the San Bernardino highlands, passes, valleys, mountains, and high deserts, the Yuhaaviatam have called this region home since time immemorial and are committed to remaining a productive partner in the San Bernardino region.Today the tribal government oversees many governmental units including the departments of fire, public safety, education and environment. San Manuel is active in supporting projects in neighboring communities. Nearby cities and towns receive support from the Yuhaaviatam of San Manuel Nation in the way of monetary donations for cultural, social, and economic projects to benefit the common good of the communities in which they live and work.Encompassing gaming, governmental operations and other enterprises, the Yuhaaviatam of San Manuel Nation is one of the largest employers in the Inland Empire area and employs over 7000 people.

Highland, California, USA
771 employees (69 in marketing)

Traffic Signals

Monthly Visitors
7.4K
Traffic Source Mix
Search
31.3%
Direct
53.4%
Referral
5.2%
Social
9.3%
Paid
0.8%

Headcount Trend

Current headcount: ~771

Marketing Team

Marketing Team Size
47 (6% of company)

Recent News