Sr. Program Manager, Retail Brand Expression - Global HOKA

USA (Remote)

$122K/yr – $165K/yrSenior Level10+ years expFull time

Posted 1 month ago

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Job Summary

Own cross-functional campaign operations for a global retail brand, from brief through asset delivery, with heavy emphasis on agency partnerships and multi-season storytelling.

  • Campaign lifecycle ownership: end-to-end program management and stakeholder alignment across multiple seasons and agencies.
  • Logistics and governance: budget planning, agency RFPs, and day-to-day agency relationships to keep programs on track.

Job Description

Responsibilities

  • Lead and manage the end-to-end program lifecycle and internal communications for global retail brand campaigns and foundational storytelling across multiple seasons and agencies
  • Own and maintain logistics for campaigns and strategic initiatives, including budget planning, marketing agency RFPs, and day-to-day agency relationships
  • Act as the primary point of contact for all project stakeholders, ensuring clear communication, managing expectations, aligning feedback, and addressing issues during campaign and activation lifecycles
  • Systematize HOKA’s internal processes alongside agency engagement, improving team efficiencies through streamlined communication and scheduling
  • Operationalize and integrate multidisciplinary teams, ensuring alignment from concept through production, approvals, proofing, and final asset delivery to regional partners

Requirements

  • Hold a degree in Marketing, Communications, Digital, or a related field; Master’s Degree / MBA a plus
  • Bring 10+ years of experience in marketing operations, agency account management, or production
  • Demonstrate strong written and verbal communication skills, with excellent presentation abilities
  • Thrive in a fast-paced, evolving environment and perform well under pressure
  • Proficient in Microsoft Office suite and Asana

Preferred

  • Master’s Degree / MBA a plus

Benefits

  • Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
  • Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
  • Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
  • Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
  • Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
  • Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.
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HOKA

You've never run in anything like HOKA. Maximal cushion and minimal weight. Why run when you can fly?

Goleta, California, USA
1.5K employees (292 in marketing)

Traffic Signals

Monthly Visitors
12.5M
Monthly Google Ads Budget
$154.5K
Traffic Source Mix
Search
46%
Direct
45.3%
Referral
4.5%
Social
1.8%
Paid
2.2%

Headcount Trend

Current headcount: ~1.5K

Marketing Team

Marketing Team Size
214 (14% of company)
Median Career Experience
12.5 years
Median Tenure
3.6 years
Marketing Roles Posted (Last 30 Days)
1

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