Responsibilities

• Positioning and messaging
• Own brightfin's core positioning and messaging across TEM, ITFM, FinOps, and AI spend management, translating the category story into messaging frameworks sales, marketing, and leadership can use verbatim — consistent across every external surface.
• Write and oversee the internal and external-facing content that carries that positioning into market — advertising copy, website messaging, social media, bylines, webinars, executive talking points, and other content — as an expert writer, not just the strategist.
• Partner with the Product team on pricing, packaging, and feature narrative, so go-to-market structure and product capability move together, not on separate timelines.
• Product launches
• Own the go-to-market plan for new product capability — messaging, sales enablement, customer communication, and launch content — and run retrospectives to adjust the playbook based on what actually moved pipeline or adoption.
• Competitive intelligence
• Build and maintain brightfin's competitive positioning, with particular focus on displacing other competitors in the market, and equip sales and leadership with training presentations, playbooks, battlecards, objection handling, and win/loss insight drawn directly from the field.
• Sales enablement
• Create and maintain the pitch decks, one-pagers, ROI narratives, demo storylines, and customer proof points — case studies, testimonials, and reference customers that Sales deploys at every stage of the funnel.

Requirements

• 5–8 years in product marketing at an enterprise B2B SaaS company, with direct ownership of positioning, messaging, and launches.
• Experience marketing to enterprise CIO or IT finance buyers, or a comparably complex, multi-stakeholder buying committee.
• Track record of building sales enablement content that sales teams actually use in the field.
• Comfortable operating without an established playbook — this function is being built, not maintained.
• Experience with HubSpot, advanced workflows, and campaign automation.
• Sharp, clear across written and visual formats — from advertising copy and social posts to executive one-pagers — someone who can turn complex product capability into language a CIO or IT finance leader trusts.
• Strong cross-functional operator — equally credible with engineering, sales, and executive leadership.
• Data-informed: ties messaging and launch decisions to pipeline, win rate, and adoption outcomes, not instinct alone.
• Bachelor's degree in marketing, business, communications, or a related field, or equivalent professional experience.

Benefits

• comprehensive health, dental and vision benefits package.
• Paid time off. We strongly believe in work-life balance and taking time for yourself.
• 401K with employer match