Responsibilities

• Lead and drive efforts for reporting updates within client teams, ensuring timely and accurate communication of media performance metrics to support strategic decision-making
• Maintain and evolve a comprehensive paid media plan flowchart, proactively updating it to reflect changes, optimizations, and emerging trends in the media landscape
• Monitor competitive activity, conduct in-depth analysis, and provide actionable insights and implications to enhance campaign performance and market positioning
• Apply advanced knowledge of syndicated media, research methodologies, and data resources to inform and optimize media strategies and executions
• Effectively communicate media objectives, strategies, and execution guidelines to internal teams, clients, and external stakeholders, fostering alignment and collaboration
• Strategically coordinate with media partners, lead negotiations, schedule high-level meetings, gather detailed ad specifications, and oversee production sheet updates for flawless campaign execution
• Demonstrate advanced expertise with ad servers, orchestrating complex campaign setups, overseeing creative trafficking processes, and conducting comprehensive report downloads and analyses
• Utilize advanced media platforms for budget pacing, performance tracking, and delivery reporting, ensuring campaigns meet and exceed performance goals and client expectations
• Exhibit advanced proficiency in trafficking ads across multiple platforms, pulling and synthesizing data from CM360, media partner platforms, and various analytics tools to derive actionable insights
• Manage and traffic complex media plans with precision, ensuring seamless coordination of all elements, including assets, tags, and creative components, to meet project timelines and objectives

Requirements

• 4-5 years of experience in media operations, advertising, or related roles
• Bachelor\'s degree in Marketing, Communications, or related field and/or equivalent work experience
• Strong understanding of media planning, reporting, and optimization techniques
• Proficiency in ad server platforms and media analytics tools such as CM360
• Excellent communication and coordination skills, with the ability to work effectively in a collaborative team environment
• Detail-oriented with strong organizational skills to manage multiple projects simultaneously
• Ability to analyze data, draw insights, and make data-driven recommendations
• Experience in working with media partners and coordinating campaign executions
• Familiarity with creative production processes and digital advertising best practices
• Ability to thrive in a fast-paced, deadline-driven environment while maintaining a high level of accuracy and quality in work deliverables

Preferred

• Proficiency in Nielsen, Catalyst, Pathmatics, SpyFu, or Kantar is a plus

Benefits

• meaningful Medical, Dental, Vision, Life Insurance
• 401K
• Lifestyle Spending Account
• Employer Paid Life & Disability Insurance
• Flexible Time off & Holidays plus many other benefits and rewards