Responsibilities

• The Global Blueprint: Architect the multi-million dollar global paid media framework for MiniMed products across key channels (Google Search/Display, Meta, YouTube, LinkedIn, and programmatic networks).
• Audience Segmentation: Define and scale data-driven global audience taxonomies targeting both Consumers/Patients (DTC) and Endocrinologists/HCPs (B2B), ensuring compliance with healthcare data regulations.
• Media Mix Modeling (MMM): Direct global budget allocation across regions based on historical performance, market maturity, and business priorities.
• Strategy to Execution: Serve as the global lead, providing localized marketing teams in EMEA, APAC, and the Americas with clear playbooks, standard operating procedures, and asset frameworks.
• Cross-Border Alignment: Act as a strategic advisor to local country managers, ensuring their execution aligns with global brand guidelines while respecting local healthcare compliance norms.
• Agency Management: Oversee global media agency relationships and provide governance models for local agencies selected by regional teams.
• Spend Monitoring: Manage and monitor the global paid media budget, identifying underperforming regions or channels and dynamically shifting capital to maximize ROI.
• Rigorous Testing & Optimization: Lead global A/B testing frameworks for creative, copy, and landing pages, synthesizing local learnings into global best practices.
• Attribution & Analytics: Partner with Web Analytics and Data Engineering teams to build unified global dashboards (e.g., PowerBI, Tableau), establishing standard KPIs (CAC, LTV, ROAS, CPA) across all markets.

Requirements

• Bachelor’s Degree in Marketing, Business, Data Analytics, or a related field with 7+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience.
• Advanced Degree in Marketing, Business, Data Analytics, or a related field with 5+ years of paid media experience, managing multi-market, global media budgets in an enterprise environment and 5+ years direct people management experience

Preferred

• Prior experience in MedTech, Medical Devices, Biotech, or Digital Health is highly preferred . Direct experience navigating highly regulated spaces (FDA, GDPR, HIPAA) is a major plus.
• Expert-level knowledge of major advertising platforms (Google Ads, Meta Ads Manager, DV360, LinkedIn Campaign Manager).
• Deep familiarity with healthcare marketing restrictions, patient privacy standards, and localized compliance (e.g., EU-MDR).
• Advanced data literacy—ability to translate raw media analytics across multiple regions into clear business insights for executive leadership.
• Proven ability to work flexibly across global time zones and influence cross-functional teams without direct authority.

Benefits

• MiniMed offers a competitive salary and flexible benefits package
• At MiniMed, we put people first. A commitment to our employees lives at the core of our values: We recognize their contributions. They share in the success they help create. We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every stage of your career and life.
• Regular employees working 20 or more hours per week are eligible for a robust benefits package, including health, dental, and vision insurance, as well as access to a Health Savings Account, Healthcare Flexible Spending Account, life insurance, long-term disability leave, and a dependent daycare spending account. In addition, all regular employees enjoy incentive plans, a 401(k) plan with company match, short-term disability coverage, paid time off and holidays, participation in our Employee Stock Purchase Plan, and access to our Employee Assistance Program. Eligible employees may also benefit from our Non-qualified Retirement Plan Supplement and Capital Accumulation Plan, subject to IRS minimum earnings requirements. Please note that “regular employees” refers to those who are not temporary staff, such as interns, and some benefits may not apply to employees in Puerto Rico.
• MiniMed Benefits Overview