Responsibilities

• Lead the transformation of Retail Media Measurement frameworks and reporting, building a scalable, enterprise-grade foundation across priority retailers.
• Shape and operationalize a holistic measurement approach aligned to MTA/MMM methodologies, ensuring Retail Media KPIs can be compared with National Media and Unified Marketing Measurement (UMM) outcomes.
• Create and maintain a measurement roadmap across Retail Media Networks (RMNs), including methodology definitions, maturity stages, and clear status tracking.
• Partner with data engineering and analytics teams to enable daily ingestion of retail media data feeds into the enterprise data lake, with a focus on quality, consistency, and scalability.
• Guide the development of multi-tiered reporting solutions that serve both retail-specific and enterprise-level needs, including: Foundational reporting (platform-reported metrics) Advanced analytics (incrementality, ROI, cross-channel impact) Self-service dashboards for retail-specific and enterprise-level users
• Set and govern data standards, QA processes, and metric definitions so insights remain trusted and consistent across retailers, platforms, and reporting environments.
• Integrate retail media performance and retail health metrics into broader enterprise insights in partnership with Customer Business Teams (CBTs) and cross-functional analytics teams.
• Define and implement the retail measurement operating model, aligning multiple reporting systems to support distinct use cases while maintaining a single source of truth.
• Bring stakeholders together around RMN data sources, ingestion pipelines, and reporting ecosystems to reduce duplication and increase confidence in decision-making.
• Collaborate directly with retail media platforms and measurement partners such as Amazon Marketing Cloud, Scintilla, and RMN tools to expand data access, measurement capabilities, and innovation.
• Support test-and-learn initiatives, including AI-enabled RMN tools and emerging measurement solutions, to continuously evolve retail media analytics capabilities.

Requirements

• Bachelor’s degree preferred; advanced degree in Analytics, Economics, Marketing, Business, or a related field preferred.
• Demonstrated expertise across Retail Media Networks and commerce platforms (e.g., Amazon Ads, Walmart Connect, retail search, DSP environments).
• Deep expertise with at least one of the following platforms: - Amazon Marketing Cloud - Scintilla - Vendor Central
• Familiarity with third‑party ecommerce analytics tools such as Intentwise or Helium 10.
• Strong understanding of marketing measurement methodologies, including MTA, MMM, ROI frameworks, and incrementality measurement.
• Proven experience building or governing analytics dashboards and scalable reporting solutions (e.g., Tableau).
• Strong ability to influence cross‑functional stakeholders and senior leaders through data‑backed insights and clear storytelling.
• Ability to operate independently, manage ambiguity, and lead complex initiatives without formal people management responsibility.

Preferred

• 10+ years of experience in analytics, measurement, or media performance roles, with deep exposure to retail media and eCommerce analytics.

Benefits

• health care, vision, dental, retirement, PTO, sick leave, etc.