Responsibilities

• Lead Media Measurement Strategy;
• Advance national media measurement frameworks aligned with UMM and forecasting systems;
• Set enterprise measurement standards across TV, connected TV, social, search, YouTube, and programmatic media;
• Improve reporting automation and consistency to accelerate insight generation;
• Proactively address data quality, integration, and measurement risks across the media ecosystem;
• Turn Insights into Growth;
• Turn performance analyses into forward-looking recommendations that improve business outcomes;
• Partner with strategy and activation teams to optimize media against brand and business objectives.
• Synthesize cross-channel insights into a clear view of performance, risks, and opportunities.
• Bring timely, actionable strategic recommendations to senior leaders;

Requirements

• Bachelor’s degree preferred in Marketing, Analytics, Business, Economics, Statistics, or a related field.
• Deep experience across national media channels, including television, connected TV, social, search, programmatic, and digital video.
• Proven ability to translate advanced measurement outputs, including MMM/UMM, attribution, and forecasting, into clear business recommendations and media investment decisions.
• Demonstrated success shaping media investment strategy, optimization priorities, and performance assessment approaches.
• Strong track record of influencing cross-functional stakeholders across Marketing, Media, Finance, and Analytics functions.
• Experience operating effectively in complex data environments with evolving methodologies, systems, and measurement frameworks.

Preferred

• 10+ years of progressive experience in media analytics, marketing analytics, or closely related disciplines.

Benefits

• health care, vision, dental, retirement, PTO, sick leave, etc.