Sr Mgr, Editorial & Media Relations at Auburn University | Alabama, USA | $71K/yr – $128K/yr

Auburn University

Sr Mgr, Editorial & Media Relations

Alabama, USA (Unknown)

$71K/yr – $128K/yrSenior Level6+ years expFull time

Posted 5 months ago

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Job Summary

Lead a university-wide content strategy and editorial guidelines to align messaging with Auburn’s brand, while managing a team of writers, editors, and media relations staff.

Own a university-wide content strategy and editorial guidelines.
Ensure timely storytelling by managing deadlines and priorities.
Drive media relations and proactive pitches to national and local outlets.

Job Description

Responsibilities

Provides oversight of a team of writers, editors, and media relations staff to shape the content strategy and ensure consistent messaging that aligns with the university’s brand identity.
Manages and upholds story deadlines and content priorities to ensure timely, exemplary storytelling.
Collaborates with web and digital teams to optimize online story presentation while also serving on university committees and working groups related to storytelling and media relations.
Fosters collaboration across colleges and units to develop and implement a comprehensive content strategy that elevates the university’s visibility, impact, and reputation.
Writes, edits, and manages high-impact stories for internal audiences (faculty, staff, students) and external stakeholders (alumni, donors, media, and the public).
Provides content recommendations for internal and external publications and collaborates with OCM senior leadership to align communications with marketing and institutional priorities.
Provides consultation and training to implement editorial guidelines and best practices to ensure consistency across campus communications while managing training across campus for effective storytelling and media pitching.
Oversees proactive pitches to external media to promote Auburn’s areas of impact while managing and guiding relationships with local, regional, and national media outlets.
Defines metrics and analytics to make informed decisions on types of stories told within OCM.
Identifies opportunities to promote university achievements, initiatives, and faculty research.

Requirements

Bachelor's Degree with no specific discipline. and 6 years of experience in writing, communications, media relations or related fields.
Experience leading high-performing creative teams within a university or similar complex environment is desired.
Proven track record of managing writers, editors, media relations, and communications professionals.
Skilled in content strategy development, including planning, messaging, and audience targeting.
Proven ability to exercise emotional intelligence, discretion, and sound judgment in managing sensitive matters and relationships.
Proficiency with media monitoring software, analytics tools, and AP Style.
Deep understanding of journalism, communications, public relations, and media relations practices.
Ability to lead, develop, and challenge individuals.

Preferred

Experience leading high-performing creative teams within a university or similar complex environment is desired.

Benefits

Life-Changing Impact: Our work changes lives through research, instruction, and outreach, making a lasting impact on our students, our communities, and the world.
Culture of Excellence:We are committed to leveraging our strengths, resources, collaboration, and innovation as a top employer in higher education.
We’re Here for You:Auburn offers generous benefits, educational opportunities, and a culture of support and work/life balance.
Sweet Home Alabama:The Auburn/Opelika area offers southern charm, vibrant downtown scenes, top-ranked schools, and easy access to Atlanta, Birmingham, and the Gulf of Mexico beaches.
A Place for Everyone: Auburn is committed to fostering an environment where all faculty, staff, and students are welcomed, valued, respected, and engaged.

Auburn University

Auburn University is a comprehensive land, space and sea grant research institution blending arts and applied sciences. The university continuously changes to accommodate today's needs, while still respecting the traditions and spirit of Auburn. As we grow and change, Auburn will always continue its tradition of excellence.The main campus had an enrollment during fall of 2017 of 29,776. Auburn University offers degrees in 15 schools and colleges at the undergraduate, graduate and professional levels.Auburn University is known not only for its academic excellence, but also for its impact on Alabama as well. A recent study determined Auburn had a nearly $4 billion economic impact on the state of Alabama, including a $1.5 billion impact on the economy and a $2.4 billion impact in "human capital." Auburn's Technical Assistance Center, a collaborative engineering and business outreach unit, performs hundreds of projects annually for state industry, generating millions of dollars in increased efficiencies and saving or creating hundreds of jobs statewide.

Auburn, Alabama, USA

11K employees (543 in marketing)

www.auburn.edu