Responsibilities

• Brand Campaign and Creative Development • Lead the strategic development of breakthrough brand advertising content and integrated marketing work that supports product priorities business objectives cultural relevance and broader brand storytelling
• Translate consumer insights market trends competitive learnings product updates performance data and brand positioning into clear strategies creative briefs campaign platforms and actionable creative direction
• Guide the development of high-impact campaigns and content from brief through final delivery ensuring work is strategically sound creatively distinctive operationally feasible and aligned to brand standards
• Champion brand clarity across visual identity voice messaging creative platforms campaign expression and content ecosystems developing tools guidelines and frameworks that enable consistency and scalability
• Annual seasonal and initiative-level brand marketing planning ensuring priorities are grounded in audience strategy channel considerations clear KPIs commercial impact and opportunities to strengthen awareness consideration engagement and brand relevance
• Provide direction across planning prioritization timing resource allocation and campaign integration to ensure marketing efforts contribute to brand health audience engagement demand generation revenue contribution and long-term brand equity
• Develop strategic recommendations that clarify the role each initiative plays in the broader marketing plan from brand building and cultural relevance to demand generation conversion support or loyalty
• Lead strategic planning conversations that connect product priorities audience opportunities media approach creative ambition partnership potential and business performance into a cohesive plan
• Prepare leadership-ready updates strategic recommendations and decision-making materials that clearly communicate progress risks insights investment needs performance learnings and opportunities to optimize future work
• Oversee complex high-volume workstreams across campaigns content productions activations and cross-functional initiatives ensuring timelines deliverables approvals risks budgets milestones and next steps are clearly managed

Requirements

• Bachelor’s degree in marketing communications advertising business or related field required
• 8+ years of progressive marketing experience in a brand marketing organization advertising agency integrated marketing team or related creative environment
• 5+ years of experience leading brand strategy integrated campaign development creative development content marketing production or consumer brand management
• Experience managing or developing people including coaching direct reports guiding cross-functional contributors and building team capabilities
• Experience managing agency relationships senior stakeholders creative development processes integrated campaigns and cross-functional marketing initiatives
• Experience managing marketing budgets production budgets agency scopes of work estimates invoices purchase orders reconciliation and financial tradeoff decisions
• Strong understanding of brand marketing integrated marketing advertising creative strategy content development and 360-degree campaign execution
• Ability to translate business priorities consumer insights performance data cultural trends and product updates into clear strategies creative briefs campaign plans and leadership-ready recommendations

Preferred

• Product marketing experience preferred but not required
• Experience with photo video content production preferred but not required
• Experience with large-scale content capture preferred