Sr Media Specialist at Vericast | New York, USA | $110K/yr – $130K/yr

Vericast

Sr Media Specialist

New York, USA (Remote)

$110K/yr – $130K/yrSenior Level3+ years expFull time

Posted 4 months ago

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Job Summary

Lead digital media buying for financial institutions to drive paid search and programmatic campaigns across Google Ads, DSPs, and social channels.

Own end-to-end campaign setup, optimization, and testing with data-driven CPA modeling.
Must-have: 3-5 years in paid search or digital media with Google Ads and at least one DSP.
Standout: Experience in finance/banking and cross-channel deployment.

Job Description

Responsibilities

In-Flight Campaign Management & Optimization (monitoring pacing, bid efficiency, KPI attainment daily; track CTR, conversion rates, ROI; analyze performance data; execute optimizations; implement CPA modeling)
Campaign Configuration & Technical Execution (setup/launch of campaigns across Meta, Google Ads, Display, Programmatic, Video, and CTV; configure audience mapping, creative rotations, dynamic content rules, tracking tags; localize ads)
A/B Testing & Continuous Improvement (establish test-and-learn frameworks; conduct A/B and multivariate testing; scale successful variations)
Data Integration & Targeting Setup (manage 1st/3rd party data integrations; ensure GDPR/CCPA compliance; implement custom audience segmentation; leverage granular segmentation for localization)
Campaign Execution & Deployment (launch campaigns across multiple channels; monitor ad rendering and delivery)
Cross-Functional Collaboration (serve as SME on digital media buying; work with creative teams; align with agencies and brand stakeholders)
Industry & Platform Trend Analysis (stay updated on geo-targeting, dynamic ads, campaign automation; implement new platform features)
Reporting & Stakeholder Communication (track/analyze metrics; communicate performance and recommendations to internal stakeholders; collaborate with analytics)

Requirements

3-5 years of experience in paid search, digital marketing, paid media, or advertising campaign management
Proven hands-on keyboard experience managing paid search campaigns within Google Ads and at least one programmatic DSP (e.g., The Trade Desk, DV360)
Digital marketing and paid search experience for or with a financial institution (bank or credit union)
Bachelor’s Degree (Preferred) in Marketing, Advertising, Digital Media, Data Analytics, Business Administration, Communications, Computer Science (with a focus on digital marketing and automation)
Associate Degree or Equivalent Experience in digital marketing or campaign management may be acceptable if supplemented by relevant certifications

Preferred

Digital Advertising & Campaign Management Certifications
Meta Blueprint Certifications (Facebook)
Meta Certified Media Buying Professional
Meta Certified Digital Marketing Associate
Google Ads Certifications (Google Ads Manager)
Google Ads Search Certification
Google Ads Display Certification
Google Marketing Platform Certification
Marketing Automation & Geo-Targeting Certifications
Certified Digital Marketing Professional (CDMP) - Digital Marketing Institute (DMI)

Benefits

medical, dental and vision coverage
401K with company match
generous PTO
life insurance
employee assistance
pet insurance

Vericast

Vericast is the FI performance partner. We help banks and credit unions drive growth, improve efficiency, increase engagement and navigate change through the power of data, technology and people. Our advanced analytics, data-driven insights and integrated solution set enable better execution with agility, precision and scale. That’s why thousands of financial institutions look to Vericast and our 150 years of financial services expertise to help them achieve more.

San Antonio, Texas, USA

963 employees (80 in marketing)

www.vericast.com