Sr. Marketing and Public Relations Professional

Athens, GA (On-site)

Salary Not AvailableSenior Level5+ years expFull time

Posted 2 months ago

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Job Summary

Lead marketing and event coordination for the UGA Tifton Campus Conference Center, blending outreach, client guidance, and on-site event support.

  • Own client outreach, promotions, and event packages to drive bookings.
  • Must-have: 5+ years of related experience (Bachelor’s degree or equivalent).
  • Collaborate with tourism partners and local boards to raise awareness.

Job Description

Responsibilities

    Marketing and Event Coordination for the Conference Center
    Performs market research and collaborates with the Center Director and UGA CAES to develop and implement consistent, cohesive marketing and event promotion plans.
    Supports the Center Director in all aspects of marketing and event coordination by identifying, recruiting, and securing potential clients for conferences, meetings, and special events.
    Conducts outreach to prospective clients for both marketing and event recruitment purposes.
    Engages in marketing, outreach, and promotional activities to increase awareness of the Conference Center and drive interest in hosted events and services.
    Meets with clients to advise and consult on available promotions, event packages, space options, and support services offered by the Conference Center.
    Assists with the planning, coordination, and execution of events, including conferences, workshops, meetings, and special functions, ensuring client needs and institutional standards are met.
    Works closely with the local tourism board and Chamber of Commerce to promote the UGA Tifton Campus Conference Center and its events to industry partners, new residents relocating to Georgia, and the surrounding Tifton area.
    Compiles, maintains, and manages client mailing and email databases to support targeted marketing campaigns and event outreach efforts, ensuring communications align with client interests and business needs.
    Training of new conference planners
    Supervising conference planners
    Perform annual evaluations of conference planners
    Consults with vendors in negotiating contracts, budget management and business recaps.
    Participates in leadership conference planning committees and meetings.
    Coordinates onsite management of highly complex events.
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The University of Georgia logo

The University of Georgia

The University of Georgia, a land-grant and sea-grant university with state-wide commitments and responsibilities, is the state's flagship institution of higher education. It is also the state's oldest, most comprehensive and most diversified institution of higher education. Its motto, "to teach, to serve and to inquire into the nature of things," reflects the university's integral and unique role in the conservation and enhancement of the state's and nation's intellectual, cultural and environmental heritage.

Founded in 1977
Athens, Georgia, USA
17K employees (731 in marketing)

Traffic Signals

Monthly Visitors
5.8M
Monthly Google Ads Budget
$320.6K
Traffic Source Mix
Search
50.4%
Direct
40.7%
Referral
7.3%
Social
0.6%
Paid
0.8%

Headcount Trend

Current headcount: ~17.1K

Marketing Team

Marketing Team Size
492 (3% of company)
Median Career Experience
13 years
Median Tenure
6 years
Marketing Roles Posted (Last 30 Days)
4

Funding

Last Raise
$10K
Grant, 4 years ago

Funding History

  • Apr 2022
    Grant • $10K

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