Responsibilities

• Oversee development of complex digital projects (CTV, CRM email campaign and other omnichannel programs) in collaboration with creative agencies and Digital Lead.
• Lead execution of patient-facing digital campaigns across websites, email/CRM, social media, paid media, and emerging channels.
• Manage day-to-day performance of branded and unbranded websites, optimizing UX, content, monitor metrics and analytics.
• Support search engine optimization (SEO), search engine marketing (SEM), and digital media strategies to drive awareness and engagement.
• Partner with brand marketing, medical affairs, compliance, and patient advocacy colleagues to deliver high-quality programs.
• Navigate medical/legal/regulatory (MLR) review processes to ensure content and campaigns are brought to market efficiently and compliantly.
• Act as the digital marketing lead in cross-functional project teams, ensuring alignment with broader brand objectives.
• Identify and evaluate new digital channels, technologies, and engagement tactics to enhance the patient and caregiver experience.
• Partner with patient advocacy groups and external stakeholders to integrate authentic patient perspectives into campaigns.
• Monitor KPIs and campaign performance to assess effectiveness and ROI.

Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related field required.
• MBA or advanced degree preferred.
• 6+ years of progressive marketing experience within the pharmaceutical, biotech, or healthcare industry.
• Minimum 3 years in digital or patient marketing, preferably in oncology or specialty care.
• Experience managing agencies, budgets, and cross-functional teams.
• Strong knowledge of digital marketing strategies (web, CRM, SEO/SEM, social media).
• Familiarity with regulatory/legal (MLR) processes in healthcare marketing.
• Strong project management skills with ability to handle multiple priorities in a fast-paced environment.
• Analytical and detail-oriented, with experience using data to guide decisions.
• Creative problem solver with passion for patient engagement and innovation.

Benefits

• competitive and comprehensive benefits package that includes benefits such as medical, dental, vision
• flexible time off (Servier provides unlimited sick time and flex time, and does not accrue time off)
• 401(k)
• life and disability insurance
• recognition programs among other great benefits