Responsibilities

• Develop and execute the SIMnet marketing strategy aligned with company goals, customer needs, and market opportunities.
• Design and execute multi-channel campaigns to drive lead generation, awareness, and retention; track performance metrics and optimize using data-driven insights.
• Partner with sales, customer success, product, and marketing teams to align initiatives and lead successful launches of new features, tools, and platform updates.
• Serve as a platform ambassador by maintaining brand integrity, ensuring consistent messaging, and strengthening market positioning with target audiences.
• Develop training resources and provide sales support while guiding internal and external stakeholders through product updates, workflow changes, and platform transitions.
• Act as the voice of the customer by leveraging feedback, analytics, and market research to influence product roadmap, improve adoption, and identify competitive trends.

Requirements

• A Bachelor’s Degree with 4+ years in B2B product/platform marketing with a focus on integrated campaigns, GTM strategy, and sales enablement; proven success launching new products or initiatives.
• Exceptional communication, presentation, and storytelling skills with the ability to translate technical features into clear customer benefits and collaborate effectively cross-functionally.
• Strong analytical mindset with the ability to interpret data, leverage analytics tools, and make data-driven decisions to measure campaign success and user engagement.
• Experience with CRM and marketing automation platforms (e.g., Salesforce, Marketo) and project management tools (e.g., Asana).
• Creative, curious, and results-driven with the ability to prioritize and execute initiatives that drive market share, customer retention, and revenue growth.
• Ability to manage multiple projects in a fast-paced environment and travel up to 25% for customer events, trade shows, and internal meetings.

Benefits

• At McGraw-Hill, we leverage cutting-edge technology to create innovative learning solutions that support learners at all stages of their educational journey.
• Our state-of-the-art digital tools and platforms provide personalized, interactive experiences that enhance understanding and retention.
• Being part of McGraw-Hill means joining a team dedicated to shaping the future of education and making a real impact on students\' lives.
• It\'s an exciting opportunity to contribute to a company that values innovation, collaboration, and excellence.
• An annual bonus plan may be provided as part of the compensation package, in addition to a full range of medical and/or other benefits, depending on the position offered.