Responsibilities

• Develop and execute comprehensive marketing plans to promote new home communities, properties, and the overall brand.
• Oversee the development and consistency of brand messaging across all marketing channels (print, digital, social media, etc.).
• Create lead generation strategies to increase customer acquisition and home sales.
• Lead digital marketing campaigns, including SEO, SEM, content marketing, and paid media to drive online traffic and engagement.
• Oversee social media strategy and execution, ensuring active and engaging interactions with potential customers.
• Oversee the creation and management of advertising campaigns across multiple channels, including digital, print, TV, and radio.
• Performs other duties as assigned.

Requirements

• Proven track record in developing and executing successful marketing strategies that drive leads and sales.
• Proficiency with marketing software (CRM, email marketing platforms, Google Analytics, Adobe Creative Suite, etc).
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 7+ years of experience in marketing, with at least 3-5 years in a managerial role, preferably within the real estate or homebuilding industry.