Sr. Marketing Effectiveness Analyst

Milwaukee, WI (On-site)

$80K/yr – $95K/yrSenior Level5+ years expFull time

Posted 1 day ago

Job Summary

Own and optimize multichannel analytics programs across clients, leading measurement strategies, data analysis using SQL and Python/R, and coaching analysts while coordinating with cross-functional teams.

Lead analytics across multiple clients and channels
Develop measurement strategies and learning agendas
Coach analysts and drive performance conversations

Job Description

Responsibilities

Analyze multichannel marketing campaigns across paid media, paid search, social, email and web.
Uncover insights that inform decision-making and optimization.
Partner with media, creative, account management and strategy to develop measurement strategies and learning agendas.
Use relational databases and structured query language (SQL) to answer business questions.
Develop custom analyses using Python or R.
Identify analytical opportunities for internal and external clients.
Support communications mix strategies and digital tagging, tracking and monitoring.
Play an active leadership role in account strategy.
Establish expectations for analysts and provide coaching, feedback and performance evaluations.
Develop thought leadership around performance analytics and emerging methodologies.

Requirements

Bachelor of Arts or Science, preferably in mathematics, statistics, marketing, computer science, economics or business, and five to seven years of related experience and/or training, or equivalent combination of education and experience
Experience with Python, R, SQL, Tableau and/or Power BI
Experience with digital analytics platforms such as Google Analytics or Adobe Analytics
Strong communication skills with the ability to translate technical findings for a variety of audiences
Consulting and marketing experience
Strong collaboration, leadership and problem-solving skills
Ability to work quickly across multiple priorities

Benefits

comprehensive benefits package includes medical, dental and vision insurance with HSA and FSA options
disability and life/AD&D
accident
critical illness and hospital indemnity insurance
pet insurance
identity theft protection
unlimited virtual telemedicine and mental health counseling
401(k) including company matching
flexible paid time off
paid holidays

Bader Rutter

Ever notice how B2B agencies do demand and B2C shops do brand? At Bader Rutter, we do both, because brand and demand shouldn’t be either/or.Driving sales is critical but at any time, 95% of your audience isn't actively in the market. So we build brand into all of our demand driving work. So you're remembered during that critical 5% when your audience does want to buy.Just like sales and marketing, when brand and demand work together, they create a marketing multiplier. And those kinds of results made us the #1 U.S. B2B agency three of the last five years. Headquartered in Milwaukee with a Chicago office and employees working across 19 states, we’re a full-service agency that dreams big and plans meticulously. Our heritage lies in agriculture; but over time, we’ve navigated that world’s complexities, audiences and channels so well, we’ve grown. Today, we focus on adjacent categories like pet care and food and beverage, but our client partners span everything from insurance to the Milwaukee Bucks.Bader Rutter is part of BBN, the world’s largest B2B agency collective, uniting 1,250 specialists across 68 countries. Learn more here: https://bbn-international.com/.

Founded in 1973

Milwaukee, Wisconsin, USA

240 employees (104 in marketing)

baderrutter.com