Responsibilities

• Marketing Strategy Development: Collaborate with business leadership and cross-functional teams to develop strategic marketing plans that align with business objectives and strengthen Siemens’ market position.
• Campaign Management: Plan, execute, and evaluate integrated marketing campaigns across multiple channels, including digital, events, trade shows, social media, and traditional advertising.
• Brand Awareness: Lead initiatives that increase brand visibility and recognition in target markets while ensuring consistent messaging and adherence to brand guidelines across all marketing materials.
• Content Creation: Partner with subject matter experts to develop compelling marketing and communications content, including brochures, whitepapers, case studies, videos, presentations, and messaging for internal and external audiences.
• Communications Planning: Support internal and external communications initiatives by developing clear, audience-appropriate messaging and communication materials that align with business priorities and brand standards.
• Digital Marketing: Plan, manage, and evaluate digital marketing programs, including website content, email marketing, and social media campaigns, to support demand generation and customer engagement.
• Analytics and Reporting: Use marketing analytics tools to measure campaign and program performance and provide management with regular insights and recommendations for optimization.
• Event Management: Coordinate and support the planning and execution of industry events, conferences, and webinars that showcase Siemens’ systems and solutions and reinforce thought leadership.
• Market Research: Conduct market research to identify industry trends, customer needs, and competitor activity, and translate insights into marketing strategy and decision-making.
• Stakeholder Collaboration: Partner with sales, product management, communications, and other internal teams to align marketing initiatives, messaging, and business priorities to create greater impact across the organization.

Requirements

• Bachelor’s degree in marketing, communications, business, or a related field.
• 7+ years of experience with the following:
• B2B marketing experience, including development and execution of integrated marketing strategies and campaigns that drive measurable business impact.
• Hands-on digital marketing expertise across social media, content marketing, and demand generation.
• Strong communication skills (written, verbal, and presentation), with the ability to develop audience-focused messaging and influence stakeholders at multiple levels.
• Proven content development experience, including whitepapers, case studies, articles, and internal/external communications materials.
• Highly organized and self-directed, with strong project management skills and the ability to manage multiple priorities and stakeholders.
• Effective cross-functional collaboration in fast-paced, global environments.
• Proficiency in creating visually compelling materials, including PowerPoint presentations and marketing collateral (brochures, flyers) using Adobe Creative Suite.
• Curious and adaptable, with a strong interest in marketing innovation and emerging technologies, including artificial intelligence.
• Legally authorized to work in the United States on a continual and permanent basis without company sponsorship.

Preferred

• Experience in B2B marketing within the power equipment industry.
• Experience using marketing technology platforms, content management systems, and marketing automation tools.