Responsibilities

• Own the planning, execution, and optimization of growth-focused campaigns across acquisition, expansion, and lifecycle motions.
• Translate strategic priorities into clear campaign briefs, timelines, and execution plans across multiple simultaneous workstreams.
• Coordinate cross-functional inputs (Product Marketing, Sales, RevOps) to ensure campaigns launch on time and with quality.
• Build campaigns that are operationally simple, focused, and repeatable — not bespoke or one-off.
• Execute on campaign elements including email production across audience segments and outreach motion types.
• Partner closely with the inside sales team to ensure sequences, playbooks, and outbound motions are well-supported, current, and operationally clean.
• Own campaign inputs that feed IS pipeline: lead handoff quality, sequence alignment, and audience segmentation.
• Help maintain shared visibility into what's in market, what's converting, and what needs to change.
• Maintain campaign best practices across tools (HubSpot, CRM, lifecycle tooling).
• Build and maintain clean workflows, campaign tracking, and marketing data.