Responsibilities

• Build & Maintain Marketing Analytics Infrastructure
• Own the marketing analytics stack—build and maintain dashboards and reports that track pipeline, campaign performance, funnel conversion, and ROI
• Write and optimize queries to extract, transform, and model marketing data across CRM, marketing automation, web analytics, and internal data sources
• Develop and maintain attribution models, lead scoring logic, and funnel stage definitions in partnership with RevOps
• Ensure data quality and integrity across marketing data sources; troubleshoot discrepancies and build validation checks
• Deliver Actionable Analysis & Insights
• Conduct deep-dive analyses on campaign effectiveness, channel mix, audience segmentation, and pipeline contribution
• Build cohort analyses, regression models, or predictive models to identify what drives conversion and retention across marketing-sourced pipeline
• Create weekly and monthly performance reports for marketing leadership, including executive-ready summaries with clear takeaways
• Proactively surface trends, anomalies, and opportunities—don’t wait to be asked

Requirements

• 8+ years in marketing analytics, growth analytics, or a related quantitative role, preferably in B2B SaaS
• SQL proficiency and comfort working with data directly
• Experience with BI/visualization tools such as Tableau, Looker, Power BI, or Hex
• Working knowledge of Salesforce, Marketo or HubSpot, and modern data stacks (Snowflake, dbt, etc.)
• Experience with attribution modeling, funnel analytics, and campaign measurement
• Familiarity with GA4, web analytics, and digital marketing data
• Proven ability to communicate analytical findings to non-technical stakeholders

Preferred

• Standout: Attribution modeling and cross-functional RevOps collaboration
• Standout: End-to-end dashboards and executive-ready insights
• Experience supporting marketing planning cycles including budgeting, forecasting, and OKR setting is a plus

Benefits

• We offer Gongsters a variety of medical, dental, and vision plans, designed to fit you and your family’s needs.
• Wellbeing Fund - flexible wellness stipend to support a healthy lifestyle.
• Mental Health benefits with covered therapy and coaching.
• 401(k) program to help you invest in your future.
• Education & learning stipend for personal growth and development.
• Flexible vacation time to promote a healthy work-life blend.
• Paid parental leave to support you and your family.
• Company-wide recharge days each quarter.
• Work from home stipend to help you succeed in a remote environment.