Sr. Marketing Analyst, Commerce Marketing – Shopper (C&G and Drug Channel) at PepsiCo | Chicago, IL

PepsiCo

Sr. Marketing Analyst, Commerce Marketing – Shopper (C&G and Drug Channel)

Chicago, IL (On-site)

Salary Not AvailableSenior LevelFull time

Posted 4 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive shopper marketing strategy and execution for C&G and Drug Channel customers, translating insights into integrated programs and ensuring ROI.

Own end-to-end shopper programs from insight to post-analysis for assigned customers.
Must-have: Proven ability to develop programs spanning consumer path to purchase with cross-functional collaboration.
Standout: Budget ownership and ROI-focused management across portfolios.

Job Description

Responsibilities

Help architect holistic shopper marketing strategies for assigned C&G and Drug Channel customers, identifying key business challenges and future growth opportunities.
Translate consumer, shopper, and customer insights into digital, media, and in-store marketing programs, leveraging retailer- specific opportunities to drive relevance, conversion, and measurable impact.
Partner with Beverage sales teams to sell in shopper programs that align with customer strategies and Joint Business Plans.
Drive internal and external alignment by collaborating with brand teams, customer teams, agencies, and cross-functional partners throughout program development, execution, and post-analysis.
Strategic collaborator in media planning and creative development, working closely with retail media team and design partners, briefing to deliver campaigns grounded in customer strategy, retail media capabilities and shopper insights.
Champion new ways to engage shoppers across the path to purchase, tailored to the nuances of convenience, gas, and drug retail formats.
Oversee and manage shopper marketing budgets across assigned customers and portfolio initiatives, ensuring strong ROI and disciplined spend.
Analyze program performance and provide clear, actionable recommendations to optimize future shopper marketing plans.
Support activation of customer-specific digital and retail tools, driving awareness and adoption across internal stakeholders (brand teams, KAMs, cross-functional leads).

Requirements

BBA in Business or Marketing required
Proven ability to develop marketing programs with the full consumer path to purchase in mind to build brands with shoppers in ways that resonate with the brand’s equity
Strong leadership skills with demonstrated ability to effectively collaborate, cultivate relationships, communicate, and influence in a matrix environment
Strong analytical skills with the ability to translate data, financials, consumer and shopper insights into actionable customer recommendations
Strong verbal and written communications with ability to persuasively sell
Demonstrates a strong ability to handle competing priorities and objectives
Advanced PowerPoint and Excel skills

Preferred

Agency Management experience preferred

Benefits

Paid time off subject to eligibility, including paid parental leave, vacation, sick, and bereavement.
In addition to salary, PepsiCo offers a comprehensive benefits package to support our employees and their families, subject to elections and eligibility: Medical, Dental, Vision, Disability, Health, and Dependent Care Reimbursement Accounts, Employee Assistance Program (EAP), Insurance (Accident, Group Legal, Life), Defined Contribution Retirement Plan.

PepsiCo

3.9 Glassdoor

PepsiCo is a playground for curious people. We invite thinkers, doers, and changemakers to champion innovation, take calculated risks, and challenge the status quo. From executives to team members on the front lines, we’re excited about the future. We take chances. Together, we dare to make the world a better place. Our associates are the magic ingredient. Each of them plays an integral role in helping create deep connections between people and our products. Think about your last group celebration: Chances are, one of our iconic brands was by your side. At PepsiCo, you’re invited to be a part of a global team of innovators who make, move, and sell these products—which are enjoyed by more than 1 billion people a day. A career at PepsiCo means working in a culture where everyone’s welcome. Here, you can dare to be yourself. No matter who you are or where you’re from, you can influence the people around you and the world at large. By showing up, you’ll have the opportunity to learn, develop and grow your skills for the future. Our supportive teams can fuel your professional goals to make a global impact on people and the planet. Join us. Dare for Better.

Founded in 1980

Purchase, New York, US

141K employees (12,526 in marketing)

www.pepsico.com

75% recommend to a friend

84% CEO approval