Sr. Manager, Trade Marketing (Ethnic)
Brea, CA (Unknown)
Posted 2 weeks ago
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Job Summary
Own trade marketing and pricing strategy across channels, leading commercial programs and cross-functional execution while developing the Sales Operations team and driving promotions, product launches, and ROI-focused initiatives.
- Lead trade marketing strategy and annual calendars across key channels
- Drive cross-functional commercial initiatives and performance improvements
- Develop pricing governance, ROI measurement, and team capabilities
Job Description
Responsibilities
- Trade Marketing & Commercial Execution
- Develop and execute trade marketing strategies across key sales channels.
- Manage annual promotion calendars and customer activation programs.
- Support new product commercialization and retail execution.
- Improve merchandising effectiveness and in-store execution.
- Pricing & Promotion Management
- Develop and manage pricing strategies across customers and channels.
- Manage promotional pricing, trade investments, and pricing governance.
- Evaluate promotion effectiveness and return on investment (ROI).
- Support pricing policy development and implementation.
Requirements
- BA degree in Business Administration, Marketing, Supply Chain, or a related field required.
- 7+ years of experience in Sales Operations, Trade Marketing, Pricing, Category Management, or related functions.
- Experience within consumer-packaged goods (CPG), food and beverage or multicultural/ethnic market channels strongly preferred.
- Experience managing trade investments, pricing programs, and commercial execution.
- Advanced proficiency in Excel, Power BI, SAP, and Microsoft Office applications preferred.
Benefits
- This position may also be eligible for additional compensation and benefits, including an annual incentive bonus, medical/dental/vision insurance, life insurance, PTO/FTO, and a 401(k) plan with company match.
SAMYANG AMERICA INC
SAMYANG AMERICA, INC. a wholly owned subsidiary of Samyang Foods Korea, was established in Los Angeles at the end of August 2021 and is responsible for the sales of all Samyang Food products in the United States.Samyang Foods Korea manufactured 'Samyang Ramen' in 1963, the Korea's first ramen, paving the way for making ramen the soul food of all Koreans.We, Samyang Foods Korea, have the history of establishing a US factory in 1984 which was the first one approved by the US FDA, and have been developing into a global ramen and food company with the release of the Buldak series.Samyang America will be taking the lead in spreading Korean food & Korean culture throughout the Americas beyond the US.
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