Sr. Manager, TikTok and Affiliate

New York City, NY (On-site)

$95K/yr – $115K/yrSenior Level5+ years expFull time

Posted 2 weeks ago

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Job Summary

Own the in-house management of TikTok Shop and affiliate partnerships for a footwear portfolio, guiding platform setup, partner recruitment, and live content while keeping attribution clean and compliance tight.

TikTok Shop and affiliate program ownership across multiple brands with in-house migration and revenue protection
Creators, publishers, and influencer-affiliate networks owned end to end, from recruitment to activation
Unified promotional calendar, FTC/ASA disclosures, and cross-channel attribution alignment with analytics

Job Description

Responsibilities

Own TikTok Shop and affiliate/partnership programs across all portfolio of footwear brands, from platform setup through ongoing optimization
Lead the transition of both channels from agency management to in-house ownership, ensuring no revenue disruption
Evaluate and implement an affiliate platform (Impact, ShareASale, CJ Affiliate, or equivalent) and manage TikTok Shop's Seller Center and Creator Marketplace
Recruit, onboard, and activate publishers, bloggers, influencer-affiliates, cashback/loyalty partners, and TikTok Shop creators
Plan and execute livestream shopping events and shoppable video content with brand marketing teams
Negotiate commission structures, exclusive deals, and seasonal promotional terms with affiliate partners and creators
Build and maintain a unified promotional calendar spanning TikTok Shop and affiliate activity, aligned with each brand's marketing calendar
Monitor for affiliate fraud, coupon code leakage, and brand compliance across all partner and creator activity
Own FTC/ASA disclosure compliance across all affiliate and creator relationships
Collaborate with the Analytics Manager on accurate attribution across TikTok Shop and affiliate, minimizing overlap with paid channels

Requirements

5–7 years of experience across affiliate marketing and/or TikTok Shop / social commerce, with direct responsibility for program management and partner recruitment
Hands-on experience with TikTok Shop (Seller Center and Creator Marketplace) and an affiliate network such as Impact, ShareASale, or CJ Affiliate required
Established relationships with fashion, lifestyle, or footwear-adjacent creators, publishers, and affiliate networks
Experience managing programs through a platform migration or agency transition
Strong understanding of affiliate/creator attribution, last-click vs. multi-touch models, and overlap with paid channels
Familiarity with FTC/ASA disclosure requirements and brand compliance monitoring
Highly organized — able to manage partner and creator communications, promotional calendars, and reporting across multiple brands simultaneously
Experience in footwear, fashion, apparel, or lifestyle DTC brands preferred

Preferred

Experience building affiliate and/or TikTok Shop programs from scratch, not just inheriting existing programs
Experience with influencer-affiliate hybrid programs and international affiliate expansion

Vida Shoes International

Since 1973, Vida Shoes International has been committed to becoming a global leader in the footwear industry. We are dedicated to designing, producing and marketing quality branded footwear using our expansive international resources. Our wealth of knowledge stems from the diversity of brands and successful products we have produced year after year.

Founded in 1973

New York, New York, USA

186 employees (57 in marketing)

www.vidagroup.com