Responsibilities

• Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams. Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies.
• Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses. Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution.
• Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making.
• Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI
• Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns
• Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs).
• Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking. Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact.
• Responsible for translating leadership goals within their pod orgs, direct reports and clients.
• Foster a culture of performance, innovation, and collaboration.
• Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities.
• Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality.
• Work closely with sales, retail, content, and data teams to ensure cohesive strategies.
• Analyze data trends and provide actionable insights.
• Develop and share regular performance reports with stakeholders.
• Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions.
• Ability to manage through ambiguity and problem solve.