Responsibilities

• Own social strategy and day-to-day execution across all eight UFL team accounts: set the standard, then give each team room to flex its own personality, market, and fan base.
• Lead, coach, and set the bar for team social media producers league-wide; build the playbooks, training, and career path for the team social bench.
• Translate league-wide brand strategy and priorities (set with the Sr. Director, Digital & Content) into team-level content, calendars, and campaigns that don't feel like anyone else's.
• Manage content calendars and real-time game-day coverage plans across all eight markets.
• Drive audience growth and engagement across team channels; spot what's working on one team's account and get it scaled league-wide before the trend dies.
• Lead short-form video strategy at the team level in partnership with team producers and the league content team.
• Execute team-level sponsorship and partner deliverables across social, making sure corporate partner and league commitments land with quality, on time, every time.
• Serve as the connective tissue between the eight team social leads - sharing best practices, trend intel, and a little healthy trash talk across markets.
• Monitor player, team, and league social activity to catch trending and rapid-response opportunities; get teams moving on them before the window closes.
• Partner cross-functionally with league Communications, Partnerships, Ticketing, and Team Marketing to make sure social output is pulling in the same direction as the business.

Requirements

• 7+ years of experience in social/digital content, including experience managing or mentoring other social media professionals.
• Experience managing social strategy across multiple brands, teams, or accounts simultaneously. (League, multi-team, franchise, or agency environments strongly preferred)
• A track record of scaling social strategy across a distributed team without flattening it into one boring, corporate voice.
• Deep understanding of the sports social landscape established and emerging platforms, and audience growth tactics; real appetite for and knowledge of football required.
• Strong reliance on analytics and data to back up the calls you make, not just the ones that feel right.
• Hands-on experience with live, real-time game-day social coverage and rapid-response content - comfortable calling an audible when the moment demands it.
• Familiarity with content production tools and workflows, including Adobe Creative Suite.
• A start-up mentality and a thick skin; you push for the idea that makes people nervous, not just the safe one.
• Energetic, direct, and unafraid to make some noise.

Preferred

• Bachelor's degree preferred.

Benefits

• The salary range for this position is $85,000 - $105,000. This role is eligible for annual incentive and/or comprehensive benefits, including medical/dental/vision/life insurance, a 401(k) plan, unlimited PTO and offers a discretionary bonus. The actual base salary offered will depend on a variety of factors, including, without limitation, the qualifications of the individual applicant for the position, years of relevant experience, level of education attained, certifications or other professional licenses held, and if applicable, the location of the position.