Sr. Manager, Social Content at Misfits | New York, USA

Misfits

Sr. Manager, Social Content

New York, USA (Hybrid)

$85K/yr - $114K/yr (Est.)Senior Level4+ years expFull time

Posted 3 months ago

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Job Summary

Drive Misfits’ Gen Z social strategy and execution across TikTok and Instagram, owning content roadmap, creator partnerships, and community engagement.

Own social content roadmap, posting cadence, and formats.
Lead TikTok/IG content and creator briefs with measurable impact.
Build authentic, native content that resonates with Gen Z and fosters community.

Job Description

Responsibilities

Develop and own Misfits’ social content roadmap, including content calendar and posting cadence
Build and test content pillars and repeatable formats that create an ownable social strategy for Misfits, creating love and loyalty with our core consumer
Partner closely with the Senior Creative Manager to define and evolve Misfits’ social voice, tone, and creative direction
Stay ahead of trends, memes, and cultural moments, translating them into brand-relevant content
Concept, shoot, and edit short-form video content (TikTok, Reels)
Create and/or source native, platform-first content that resonates with Gen Z and builds brand affinity
Develop repeatable content formats and series that drive engagement and consistency
Own day-to-day management of Misfits’ social channels, including posting and execution
Track and analyze content performance across engagement, retention, and follower growth
Identify what resonates with Gen Z audiences and scale winning content

Requirements

4–7+ years of experience in social content strategy and execution within CPG, beauty, or lifestyle brands
Proven track record leading high-performing TikTok and Instagram content that drives engagement and cultural relevance
Deep, instinctive understanding of Gen Z culture, humor, and internet behavior
Strong creative instincts and taste level, with the ability to translate trends into original, on-brand content formats
Hands-on experience shooting and editing short-form video with an eye for native, high-quality content (Hi-Fi/Lo-Fi)
Experience sourcing, briefing, and managing external creators
Equally comfortable being strategic and hands-on
Strong analytical mindset with the ability to interpret performance data, identify patterns, and translate insights into better content
Content portfolio required demonstrating creative thinking, execution, and platform-native work

Benefits

Competitive salary with equity opportunity
Annual performance bonus potential
Employer-paid medical, dental, vision insurance
401(k) plan
Paid parental leave
20 days paid time off + holidays
Paid time off to volunteer, give back, and follow your passion

Misfits

We are a specialised creative agency that only work on marketing campaigns we believe will be effective & engaging. We handle everything from the Strategy, Campaign Idea, Creative Deliverables and we manage the full production. If you've got the balls for a fun and effective campaign, contact us: nader@misfits.ae We try to create 💩that is fun & effective! WHAT WE MAKE:Film | Web Series | Branded Content | Marketing CampaignsWHAT WE DO:Campaign Platforms | Strategy | Consulting | Creative | Script writing | Directing | Production | Post ProductionBRANDED CONTENT:We work closely with brands and agencies to create strong simple brand campaigns supported by engaging content in our own style. We only want to work with likeminded people and work on things we genuinely believe in. Our content is not made to compete with adverts but rather; with the endless hours of content uploaded online. Our rule of thumb is, if you wouldn’t share your own film then why would anyone else?“A good video is like a joint, it gets passed around!”

Founded in 2016

Dubai, Dubai, ARE

131 employees (39 in marketing)

www.misfits.ae