Responsibilities

• Lead organic content, community engagement, and channel operations across YouTube, Reddit, Threads, and emerging platforms.
• Develop platform-native content strategies in partnership with Editorial, Creative, Influencer, SEO, Paid Social, and Paid Search teams.
• Drive YouTube growth through integrated organic, search, creator, and paid amplification strategies.
• Leverage social listening and community insights to identify trends, optimize content, and manage reputational risks.
• Establish community governance, reporting, and performance measurement frameworks.
• Deliver actionable insights and recommendations to cross-functional stakeholders.
• Build and develop Community Managers while managing agency and vendor partners.
• Evaluate emerging platforms and lead innovation initiatives that drive audience growth and engagement.

Requirements

• 8-10 years of experience in social media, community management, content strategy, digital engagement, or related fields.
• Deep expertise in YouTube, Reddit, and community-based social platforms, including content execution, audience engagement, moderation, and analytics.
• Strong understanding of social listening, audience intelligence, sentiment analysis, and community insights.
• Proven ability to operate strategically while also managing day-to-day execution.
• Excellent written communication skills with demonstrated ability to navigate sensitive issues, misinformation, and reputational risk.
• Experience leading cross-functional initiatives and influencing stakeholders across multiple teams.
• Experience managing agencies, vendors, and external partners.

Preferred

• Experience with Threads, Reddit, forums, and emerging community-based platforms.
• Familiarity with social listening and analytics tools such as Sprinklr, Brandwatch, and YouTube Studio Analytics.
• Experience in retail, healthcare, consumer marketing, or highly regulated industries.
• Bachelor's degree in Marketing, Communications, Journalism, Public Relations, Digital Media, or a related field.
• Our diverse work experience empowers colleagues for career success. In addition to skill and experience, we attract and retain colleagues whose beliefs and behaviors are in alignment with our core values of collaboration, innovation, caring, integrity and accountability.

Benefits

• This full‑time position is eligible for a comprehensive benefits package designed to support the physical, emotional, and financial well‑being of colleagues and their families. The benefits for this position include medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.
• Great benefits for great people
• We take pride in offering a comprehensive and competitive mix of pay and benefits that reflects our commitment to our colleagues and their families.