Responsibilities

• Lead the development and optimization of relationship marketing strategies designed to increase acquisition, activation, retention, loyalty, and win-back outcomes.
• Build guest-first contact strategies that leverage behavioral signals, preferences, engagement history, and purchase data.
• Shift communication approaches from campaign-based execution toward always-on, journey-based engagement.
• Drive the evolution of communications across multiple guest touchpoints and stages of the guest experience and communications.
• Own strategic planning and execution across Email, SMS, Push Notifications, In-App, Direct Mail, and future CRM channels.
• Develop integrated communication strategies that create a cohesive guest experience across brands and lines of business.
• Ensure content, cadence, targeting, and channel selection align to guest needs rather than siloed business objectives.
• Partner with channel owners and stakeholders to continuously improve engagement performance and guest experience.
• Champion the use of customer data, audience segmentation, experimentation, and predictive insights to improve engagement.
• Partner with Analytics, Data Engineering, CDP/Audience Management, and MarTech teams to expand personalization capabilities.

Requirements

• Bachelor's degree in Business, Marketing, Communications or a related degree
• 8+ years of CRM, lifecycle marketing, relationship marketing, or customer engagement experience
• 3+ years of people leadership experience managing high-performing teams
• Experience using Microsoft Office (including Excel and PowerPoint), HTML, CSS, Omniture, Exact Target, Adobe Marketing Cloud, Marketing Automation Softwarex
• Deep expertise in email marketing, customer lifecycle management, segmentation, testing, and marketing automation
• Experience utilizing CDPs, marketing automation platforms, CRM systems, marketing databases; email marketing, campaign management, and analytics tools
• Proven track record of driving measurable business results through customer engagement programs; experience building and executing email campaigns
• Strong analytical skills with the ability to translate data into actionable insights
• Exceptional communication, collaboration, and stakeholder management skills
• Experience leading change, influencing cross-functional partners, and operating effectively in ambiguity

Preferred

• Experience in hospitality, travel, destination, retail, loyalty, subscription, or high-consideration consumer businesses
• Familiarity with customer data platforms, AI-enabled personalization, journey orchestration, and predictive marketing
• Experience building lifecycle programs that span multiple brands, products, or business units
• MBA or advanced degree preferred but not required
• Management of cross-functional relationships, especially with IT
• Experience with matrixed organizations
• Managed external vendor relationships
• Deep experience with email service platforms and customer data platforms
• Experience forecasting and managing a budget
• Ability to both develop and deliver presentations

Benefits

• Ski/Mountain Perks! Free passes for employees, employee discounted lift tickets for friends and family AND free ski lessons
• MORE employee discounts on lodging, food, gear, and mountain shuttles
• 401(k) Retirement Plan
• Employee Assistance Program
• Excellent training and professional development
• Health Insurance; Medical Insurance, Dental Insurance, and Vision Insurance plans (for eligible seasonal employees after working 500 hours)
• Free ski passes for dependents
• Critical Illness and Accident plans