Sr. Manager, Regional Marketing (Northeast & Southeast)
Florida, NY (On-site)
Posted 5 days ago
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Job Summary
Own regional marketing strategy and execution to translate the National MABI Marketing Playbook into regional plans, including A&P budgeting, media, sponsorships, and brand standards, while coordinating with sales, finance, and field teams.
- Own regional strategy and execution
- Coordinate A&P planning and stakeholder alignment
Job Description
Responsibilities
- This role is responsible for commercialization across two or more MABI sales regions.
- Accountabilities:
- Oversee all US region specific marketing programs, including adapting and adopting US playbook for local markets, performance reporting, and agency roster management.
- Regional Media, Retail, & Sponsorship/Event strategy
- Regional A&P Guidelines in collaboration with sales
- Regional Brand Standards
- Key Metrics & Financial Targets:
- Brand Growth & Health
- Volume & Sales
- Trial Rate- Cans in Hands
Requirements
- Bachelor's Degree & 6-8 years of experience in Marketing in Alc/Bev or CPG.
- Extensive experience with 360 Marketing- Regional Media Planning, A&P Planning, agency management, retail and Events & Sponsorships
Mark Anthony Brands Inc.
Mark Anthony Brands is the 4th largest beer company in the United States and a category leader in Ready to Drink with brands like the iconic White Claw® Hard Seltzer, Mike’s® Hard Lemonade, Mike’s® Harder® Lemonade, Cayman Jack and MXD. We provide sales and marketing support in the U.S. for the Mark Anthony Group.PEOPLE DRIVE GROWTHWe hire passionate people because nothing great is done without passion. We foster a culture that gives people ownership, encourages innovation and celebrates success. We are building a lasting legacy, where people come first. Discover your next career move with us at Mark Anthony Brands.
