Responsibilities

• Develop Americas regional marketing strategies aligned to global brand, portfolio, and revenue priorities
• Adapt and localize global campaigns into regionally relevant messaging, programs, and integrated campaigns
• Partner with sales leadership to design and execute account‑specific and segment‑focused marketing strategies for priority accounts
• Lead regional campaign execution across digital, content, events, and sales enablement, ensuring consistency and commercial impact
• Support high‑impact Tier 3 events and key customer moments, focusing on messaging, experience design, and outcomes rather than logistics
• Act as a strategic liaison between global marketing and the Americas sales organization, providing market insights and field feedback
• Measure and optimize regional marketing effectiveness using defined performance metrics (e.g., engagement, pipeline influence)

Requirements

• Bachelor’s degree in Marketing, Life Sciences or related field
• Minimum of 10 years of experience in B2B marketing, including regional, field, downstream, or account‑based marketing experience
• Experience in the life sciences sector, gained through industry roles and/or direct laboratory research experience.
• Experience developing and executing marketing strategies that support sales organizations in a matrixed, global environment
• Demonstrated experience translating complex product or scientific value into customer‑centric messaging
• Experience managing regional or account‑level campaigns across multiple channels
• Experience working with performance metrics related to pipeline contribution, engagement, or revenue influence

Benefits

• Abcam offers comprehensive package of benefits including paid time off, medical/dental/vision insurance and 401(k) to eligible employees.
• The position is eligible for a remote work arrangement in which you can work remotely from your home.