Sr. Manager, Product Marketing

Morrisville, NC (Hybrid)

Salary Not AvailableSenior LevelFull time

Posted 3 days ago

Job Summary

Lead product marketing to define market understanding, craft positioning, and build the product-to-market system across launches, competitive intelligence, and enablement, partnering with Sales, Growth, and Product.

  • Own feature and sport-specific positioning and messaging architecture
  • Drive the product-to-market operating system, launches, and enablement
  • Synthesize customer and market insights to shape GTM strategies

Job Description

Responsibilities

  • You'll be the senior PMM practitioner on the team: the person who models what good looks like, raises the floor, and does the work.
  • You'll sit inside our Marketing org with strong working relationships across Sales, Growth, CS, and Product.
  • You'll report to our Director of Product & Customer Marketing.
  • This is not a role focused on shipping assets on request or coordinating across teams. It's a role for someone who defines how the market understands what PlayMetrics is, how PlayMetrics is positioned, and then builds the systems to communicate that consistently.
  • You will be actively involved in developing the Product Marketing team and its function, with a heavy hand in building the product-to-market operating system.
  • Positioning & messaging
  • Own positioning at the feature, workflow, and sport-specific level - the strategic frame that tells us how we talk about what we build and why it wins
  • Develop and maintain a messaging architecture that holds up across the website, sales conversations, product launches, and executive presentations
  • Keep positioning current as the product and competitive landscape evolve
  • Validate and maintain a seasonality calendar for key sports informing GTM strategy

Requirements

  • 3-6 years of B2B SaaS product marketing experience with real ownership of positioning, launches, and competitive intel
  • You've built a launch kit from scratch. You've written a battlecard sales actually used. You know what a messaging architecture is, and you've built one.
  • Builder mindset. You're most energized when there's no clear path and you're the one defining it. You don't wait for direction, you identify gaps and move.
  • You connect your work to outcomes. Positioning that doesn't move win rates or adoption isn't interesting to you. You track what works and iterate.
  • Strong, clear writer - PMM is a translation function and words are your primary output
  • Collaborative but opinionated - you can hold the positioning line while knowing when to flex
  • Strong analytical instincts
  • Proven ability to work cross-functionally with Sales, Product, Customer Success, and RevOps
  • HubSpot CRM experience strongly preferred
  • Passion for or familiarity with youth sports or sports tech is a plus

Preferred

  • Passion for or familiarity with youth sports or sports tech is a plus

Benefits

  • Competitive salary and executive-level comp package
  • Comprehensive medical, dental, and vision (100% of premiums paid by the company)
  • 401(k) match, FSA, company-funded HSA, company-paid life and disability insurance
  • Paid time off
  • Casual, mission-driven work environment
  • A real seat at the table in shaping how a high-growth sports tech company goes to market
eMinor logo

eMinor

4.1 Glassdoor

Established in 2006 in North Carolina, eMinor Inc. has a storied history of creating and incubating multiple software-as-a-service subsidiaries.

Founded in 2006
Morrisville, North Carolina, USA
6 employees (1 in marketing)
1% recommend to a friend
1% CEO approval

Marketing Team

Marketing Roles Posted (Last 30 Days)
1

Funding

Total Funding
$10.3M
Last Raise
$5.3M
Series Unknown

Funding History

  • Aug 2022
    Series Unknown • $5.3M
  • Oct 2008
    Series B • $3M
  • Aug 2006
    Series A • $2M

Traffic Signals

Monthly Visitors
2.6K

Headcount Trend

Current headcount: ~6
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Sr. Manager, Product Marketing

eMinor · Morrisville, NC · Hybrid