Responsibilities

• Drive Strategic B2B & B2C Product Marketing Initiatives: Develop and implement comprehensive strategies, frameworks, and roadmaps to enhance AXS's outbound product marketing efforts.
• Product Taxonomy Development: Create and maintain a comprehensive product taxonomy to ensure consistent categorization, alignment, and expansion of AXS’ products and features
• Clarify Product Positioning: Develop clear and effective product positioning and messaging for AXS's suite of core products and services, emphasizing the value delivered to fans and clients.
• Execute Go-To-Market Plans: Develop and execute go-to-market plans for key AXS product releases, ensuring successful launches and market adoption.
• Product Knowledge Campaigns: Implement an integrated approach for content distribution, utilizing internal collateral, social media, email campaigns, the AXS B2B solutions site to drive client and fan product knowledge and adoption
• Craft Compelling Marketing Content: Create impactful data-driven product marketing materials, including case studies, whitepapers, industry thought leadership articles, and more to elevate AXS's value proposition in the industry.
• Facilitate Cross-Functional Collaboration: Lead and coordinate with various departments, including Product, Design, Business Development, Account Management, Sponsorship, and Data, to establish a seamless workflow for creating and distributing product marketing materials.
• Bridge Product, Sales, and Account Management: Work directly with the business leaders to craft a cohesive story for B2B sales and renewals that effectively highlights AXS products and services.

Requirements

• BA/BS Degree (4-year) (Advanced Degree Preferred) MBA preferred
• 6-8 years of business experience in the live entertainment space, Ticketing, or Concert Promotion
• 2+ years Product Marketing Management with proven experience in successfully launching and marketing products
• 2+ years leading and managing cross-functional teams
• Strong knowledge of the live event ticketing, promotions, and venue operations industries
• Strong knowledge of B2B SaaS and/or B2C marketplace products, with the ability to quickly grasp complex technical concepts and translate them into customer-centric messaging
• Strong leadership and cross-functional collaboration skills
• Exceptional written and verbal communication skills, with the ability to write short and long-form product messaging
• Strong analytical and problem-solving skills
• Strong strategic thinking and planning skills

Benefits

• Full-time: We offer a comprehensive benefits package that includes: medical, dental and vision insurance, paid holidays, vacation and sick time, company paid basic life insurance, voluntary life insurance, parental leave, 401k Plan (with a current employer match of 3%), flexible spending and health savings account options, and wellness offerings. Currently, full time employees are eligible for these benefits on the first day of employment.