Sr. Manager - Platinum Marketing

New York City, NY (Hybrid)

$104K/yr – $175K/yrSenior LevelFull time

Posted 4 weeks ago

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Job Summary

Own and execute the cross-channel marketing strategy for Platinum Card Members, focusing on awareness, engagement, and spend across the portfolio.

  • Lead a team to shape the Platinum member experience across key channels and touchpoints, including the Monthly eNL, Entertainment marketing, and digital expansions.
  • Partner with Product, Business Development, GTM, Analytics, Resy, TLS, and GABM to drive engagement and deepen loyalty through coordinated campaigns.
  • Influence Loyalty marketing standards across teams to ensure consistent messaging and prioritization for Platinum Members.

Job Description

Responsibilities

  • lead a team responsible for developing and executing the cross-channel marketing strategy for Platinum Card Members.
  • drive benefit awareness, engagement, and spend across the Platinum portfolio through coordinated, customer-first communications and experiences.
  • own the end-to-end Platinum marketing strategy across key channels and touchpoints, including the Platinum Monthly eNL, Platinum Entertainment marketing, Value Summaries, and digital expansion opportunities.
  • shaping how Platinum Card Members experience and engage with their membership benefits, while ensuring a cohesive and impactful communications strategy across the broader Loyalty ecosystem.
  • partner closely with Platinum Product, Business Development, GTM, Analytics, Resy, TLS, and GABM teams to develop and execute marketing strategies that drive Card Member engagement and deepen loyalty.
  • influence how other Loyalty teams market to Platinum Card Members to ensure consistency in messaging, prioritization, and overall customer experience.
  • lead two direct reports.

Preferred

  • strategic, customer-centric marketer who thrives in ambiguity, can connect data and insights to marketing strategy, and is energized by driving innovation across a highly visible premium portfolio.
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American Express

4.1 Glassdoor

At American Express, we know that with the right backing, people and businesses have the power to progress in incredible ways. Whether we’re supporting our customers’ financial confidence to move ahead, taking commerce to new heights, or encouraging people to explore the world, our colleagues are constantly striving to uphold our powerful backing promise to our customers and each other every day. These beliefs have been our North Star for 170 years as our business transformed – from helping evacuate travelers during World Wars, to ensuring the safety of our customers’ funds during the Great Depression in the U.S., to creating the Shop Small® movement to help small businesses recover from the Financial Crisis, to providing aid to communities impacted by many natural disasters and so much more. For generations, the key to our success has been the determination and resilience of our American Express colleagues. Now, as a globally integrated payments company, we work together to provide customers with access to products, insights and world-class experiences that enrich lives and build business success. Join us and let’s lead the way together. Learn more about us at: https://www.americanexpress.com/careers https://www.americanexpress.com/ https://www.facebook.com/AmericanExpressUS https://www.instagram.com/americanexpress/ https://twitter.com/americanexpress https://www.youtube.com/user/AmericanExpress See our community guidelines at: https://www.americanexpress.com/en-us/company/community-guidelines/ If you have a customer service issue or question, please visit www.americanexpress.com/contactus

New York, NY, US
79K employees (3,751 in marketing)
81% recommend to a friend
88% CEO approval

Traffic Signals

Monthly Visitors
99M
Monthly Google Ads Budget
$4.4M
Traffic Source Mix
Search
22.8%
Direct
71.5%
Referral
4.6%
Social
0.2%
Paid
0.8%

Headcount Trend

Current headcount: ~81.7K

Marketing Team

Marketing Team Size
3,046 (4% of company)
Median Career Experience
16 years
Median Tenure
10.8 years
Marketing Roles Posted (Last 30 Days)
26

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