Responsibilities

• Lead governance frameworks for digital merchandising standards across ADUSA and influence global best practices, ensuring enterprise-wide adoption and compliance.
• Champion operational rigor and continuous improvement while cultivating a high-performing team through strategic development, coaching, and capability-building to elevate skills, knowledge, and performance
• Synthesize cross-channel insights to empower Campaign Managers in developing high-impact onsite programs that align with customer behavior and business objectives
• Set strategic priorities for content planning cycles, with authority to allocate resources and investments to maximize ROI and commercial impact.
• Architect and oversee the holistic content strategy, leveraging customer insights, market trends, and performance data to craft compelling narratives and seamless digital experiences. Govern the brand launch calendar, site functionality, and campaign-related navigation, search, and browse experiences
• Develop and execute long-term site merchandising strategies that drive e-commerce revenue and monetization growth, while also leading short-term seasonal campaign planning to meet key financial and business objectives. Translate strategic vision into actionable site experiences through robust content planning and cross-functional collaboration
• Advance the AD Retail Media transformation and lead the Digital Monetizable Inventory initiatives by driving annual strategic project management and execution. Provide comprehensive support for ADRM campaigns and inventory planning, ensuring seamless integration with the brand strategies across the ADUSA portfolio.
• Champion cross-functional alignment and innovation to scale monetization opportunities and enhance campaign impact
• Drive enterprise-level alignment and decision-making authority across Commercial Planning, Category Merchandising, and Retail Media to unlock new monetization streams.
• Utilize data-driven insights and performance analytics to set strategic goals, measure success, and refine the brand's content mix and campaign strategy. Ensure alignment with commercial plans and customer engagement objectives