Responsibilities

• Define and own the forward-looking vision for how marketing data is structured, accessed, and activated across the Partnership Division — consistently pushing beyond what is asked to identify new opportunities for data to drive business outcomes
• Champion the use of Snowflake and Snowflake views as the foundational data layer for marketing operations, serving as the primary marketing voice in enterprise data architecture conversations alongside Data Engineering and IT
• Develop and maintain a strategic roadmap for how FNBO's data connects to and powers experiences within Zeta / ZMP — including ZMP audience builds and activation — with a continuous focus on unlocking new platform capabilities to drive personalized, multi-channel experiences for existing customers
• Continuously evaluate data platforms, ensuring long-term sustainability and leveraging AI and agents within both Zeta / ZMP and Snowflake as appropriate
• Drive the strategic vision to make data more accessible, ensuring that the team is leveraging AI as well as all functionality available to them within Zeta / ZMP to tell a data story for the strategists
• Proactively identify gaps between current data capabilities and marketing strategy needs — bringing recommendations forward before they are requested, and ensuring the team is always operating at the leading edge of what is possible
• Own the end-to-end relationship with FNBO's acquisition data platform vendor, including contract management, performance accountability, and day-to-day partnership
• Continuously evaluate vendor strategy, capabilities, and market alternatives to ensure FNBO has access to the best available data for consumer and small business acquisition efforts
• Lead any vendor transition process end-to-end — including requirements definition, competitive evaluation, selection, and implementation oversight
• Ensure acquisition data quality, coverage, and compliance standards are met and continuously improved

Requirements

• Bachelor's degree in Marketing, Information Systems, Computer Science, Business, or a related field
• 6+ years of experience in marketing technology, data strategy, marketing operations, or a related discipline
• 3+ years of people management experience, with a track record of developing high-performing teams
• Demonstrated experience working with Snowflake or comparable cloud data platforms in a marketing context
• Experience owning or managing external vendor relationships, including contract and performance accountability
• Strong understanding of data governance, data quality, and compliance considerations in a regulated industry

Preferred

• Experience with Zeta Marketing Platform (ZMP) or comparable enterprise marketing platforms, including audience building and activation
• Background in credit cards or financial services
• Experience leading a vendor evaluation, RFP process, or platform transition
• Familiarity with SQL or other data querying languages
• Experience with acquisition data platforms, data cooperatives, or third-party data providers
• MBA or advanced degree in a relevant field

Benefits

• Medical, Dental, Vision Insurance
• 401k, With Matching Contributions
• Time Off Programs
• Health Savings Account (HSA)/Dependent Care
• Employee Banking
• Growth Opportunities
• Tuition Assistance
• Short-Term/Long-Term Disability Insurance