Sr. Manager of Marketing & Communications

Kansas City, MO (Unknown)

Salary Not AvailableSenior Level6+ years expFull time

Posted 4 weeks ago

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Job Summary

Own the library marketing and communications function with cross-team ownership of strategy, media relations, and program delivery, balancing budgets, people, and project timelines to drive audience reach and program impact.

  • Leadership and operations: budget governance, staff management, and process discipline.
  • Media and public information: serve as main media contact, nurture local and national relations, and promote programs.
  • Program outcomes and cross-department delivery: develop mission-driven initiatives and drive cross-team project execution.

Job Description

Responsibilities

  • Manages a multifaceted department, including: managing budgets and ensuring compliance with procurement and other financial policies; supervising staff and conducting performance reviews; establishing departmental procedures and work routines; and ensuring successful and timely completion of projects, etc.
  • Acts as backup to Sr. Director of Marketing & Communications ensuring continuity of program function and success.
  • Develops outcome based, mission driven marketing and programming initiatives, and evaluates efforts to determine effectiveness.
  • Acts as first point of contact with news media and coordinates Library’s work with the media. Develops relationships with local and national media to promote Library services.
  • Develops marketing strategies, action plans and programs for system-wide public information, promotion, and publications.
  • Assumes overall responsibility for marketing all Library programs and services, internally and externally.
  • Ensures promotion of Library programs and exhibits through onsite signage and external marketing.
  • Supervises a project manager, digital content specialist, graphic design and writing teams.
  • Undertakes special projects as assigned and works closely with the Project Managers from various departments.
  • Plan and coordinate design of publications and marketing materials, produced by internal staff and external contracted services, to ensure appropriate promotion and awareness of Library products and services, including graphic design and signage.

Requirements

  • Demonstrated commitment to fulfilling the mission of the Kansas City Public Library.
  • Demonstrated ability to interact successfully with staff and public in a large public service organization.
  • Demonstrated team management skills, including the ability to organize work effectively, lead and direct personnel, and plan and execute programs and activities.
  • Considerable knowledge of the principles and practices of marketing, communications, and public relations.
  • Considerable knowledge of media communication techniques and publications.
  • Demonstrated experience with the design and execution of targeted cultural, academic or community programming initiatives for various audiences and groups.
  • Superior writing and public speaking ability.
  • Proven skills in goal identification and achievement; strategic planning and organization of multiple projects.
  • Advanced computer skills related to the position, including but not limited to mastery of Microsoft Office Suite.
  • Ability to speak and understand English is required. Additional consideration will be given to individuals that are proficient in any non-English languages used in Jackson County, MO including Spanish, American Sign Language, Vietnamese, French, Arabic, and Swahili.

Benefits

  • excellent benefits.
Kansas City Public Library logo

Kansas City Public Library

The Kansas City Public Library system consists of the Central Library, nine branches, and outreach services serving over 250,000 in Kansas City, Missouri. In addition to providing library services to city residents, the Library also serves as a resource for the 1.7 million metropolitan residents of the greater Kansas City area.

Kansas City, Missouri, USA
301 employees (18 in marketing)

Traffic Signals

Monthly Visitors
175.2K
Monthly Google Ads Budget
$69K
Traffic Source Mix
Search
46.1%
Direct
46.6%
Referral
4.8%
Social
1.1%
Paid
1.3%

Headcount Trend

Current headcount: ~301

Marketing Team

Marketing Team Size
10 (3% of company)
Marketing Roles Posted (Last 30 Days)
1

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